MANAGING INFORMATION IN NEW PRODUCT DEVELOPMENT: A CONCEPTUAL REVIEW, RESEARCH PROPOSITIONS AND TENTATIVE MODEL

Johan Frishammar () and Håkan Ylinenpää ()
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Johan Frishammar: Department of Business Administration and Management, Luleå University of Technology, 971 87 Luleå, Sweden
Håkan Ylinenpää: Department of Business Administration and Management, Luleå University of Technology, 971 87 Luleå, Sweden

International Journal of Innovation Management (ijim), 2007, vol. 11, issue 04, 441-467

Abstract: Many studies in new product development (NPD) single out the use of information (especially market information) as a key predictor of NPD performance, but knowledge is lacking about what type of information is needed in each phase of the NDP process to enable high NPD performance. Based on a literature review and a pilot case study, this article increases the understanding of managing information in NPD. It is argued that the capability of managing information consists of three components: acquiring, sharing, and using information. By focusing on three different phases of the NPD process, 11 propositions regarding which information, information sources and means of cross-functional integration patterns that are most important to high NPD performance have been derived in each respective phase. In addition, the article also discusses antecedents and consequences of managing information. The article concludes with implications for managers, identifies limitations and proposes an agenda for further research into this area.

Keywords: New product development; information; sources; integration; propositions; model (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1142/S1363919607001825

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