A STUDY ON HOW TO ELEVATE ORGANISATIONAL CREATIVITY IN TAIWANESE DESIGN ORGANISATION

Wen-Chih Chang () and Zun-Hwa Chiang ()
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Wen-Chih Chang: Graduate School of Design, National Taiwan University of Science and Technology, Taiwan
Zun-Hwa Chiang: Department of Industrial Design, Mingchi University of Science and Technology, Taiwan

International Journal of Innovation Management (ijim), 2008, vol. 12, issue 04, 699-723

Abstract: This research focuses on exploring which factors influence organisational creativity the most, and what actions are the most effective to enhance organisational creativity of design companies and departments in Taiwan. The survey showed that the most influential five factors to organisational creativity were in the order of design environment, team climate, group/organisation culture, design process and motive of work. The survey also showed that the most effective ways of improving organisational creativity were in the order of effective knowledge/experience sharing among colleagues, cultivating the designers' world view, accumulations of team design experiences, visiting domestic and foreign design exhibitions and diversified design work experiences. After the data from the questionnaire were further analysed byt-test, one-way ANOVA and Scheffé post hoc multiple comparisons, the study also showed that the most effective ways of improving organisational creativity were in the significant difference between the design company and design department. Furthermore, in terms of demographic variables of gender, employees' education, professional training, age and working experiences, the study result also implied that the most effective ways of improving organisational creativity could be different under different situations. With follow-up interview, we also found that due to the differences of business conditions, interviewees also had different perspectives referring to the definitions of good ideas. It drew various degrees of attentions when valuating creativity and improving it in the organisation. Thus, in order to get an effective creative performance, while facing different layout strategies and environments, administrators must adjust these measures to fit into their own need according to the conditions or restrictions of the organisations.

Keywords: Design management; organisational innovation; creativity (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1142/S1363919608002151

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