PRACTICES OF STRATEGIC FORESIGHT IN BIOTECH COMPANIES

Dana Mietzner () and Guido Reger ()
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Dana Mietzner: Institute for Entrepreneurship and Innovation (BIEM CEIP), University of Potsdam, August-Bebel Strasse 89, D-14482 Potsdam, Germany
Guido Reger: Institute for Entrepreneurship and Innovation (BIEM CEIP), University of Potsdam, August-Bebel Strasse 89, D-14482 Potsdam, Germany

International Journal of Innovation Management (ijim), 2009, vol. 13, issue 02, 273-294

Abstract: This paper deals with the practice and requirements of strategic foresight in biotechnology firms. Processes and the degree of method application of strategic foresight are less investigated in small- and medium-sized enterprises. Based on case study research of 30 biotechnology companies in Germany, six different approaches of strategic foresight are identified. The study shows how strategic foresight is organised, which methods for strategic foresight are implemented, who is responsible for strategic foresight, what the main characteristics of the different approaches are, and how the strengths and weaknesses of strategic foresight practice in biotechnology firms can be characterized. Furthermore, firms' requirements for suitable foresight processes and methods are identified within the scope of case study research.

Keywords: Strategic foresight; strategic planning; scenario analysis; biotechnology; SME; case study research (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (5)

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DOI: 10.1142/S1363919609002297

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