SUPPLIER INVOLVEMENT IN CUSTOMER NEW PRODUCT DEVELOPMENT: NEW INSIGHTS FROM THE SUPPLIER'S PERSPECTIVE

Irina Klioutch () and Jens Leker ()
Additional contact information
Irina Klioutch: Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo-Campus 1, 48149 Münster, Germany
Jens Leker: Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo-Campus 1, 48149 Münster, Germany

International Journal of Innovation Management (ijim), 2011, vol. 15, issue 01, 231-248

Abstract: This paper presents the results from an empirical survey of chemical suppliers, which examines the influence of customer relationship functions on supplier involvement in customer new product development (NPD) from the supplier's perspective. Using multiple regression analysis, we can demonstrate a positive influence between the direct functions (e.g., profit, volume) of customer relationship and supplier involvement in customer NPD. Differentiating between innovative and non-innovative suppliers leads to distinctive differences. While the direct functions are a strong predictor for the supplier involvement in the non-innovative supplier group, in the innovative group only indirect functions (innovation, market, scout and access functions) influence the supplier involvement. These results show that mutual support in the NPD and open network are the imperative triggers for the involvement of innovative suppliers. The obtained results provide theoretical as well as practical implications for the supplier involvement in customer NPD.

Keywords: Supplier involvement; customer new product development; customer relationship (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1363919611003143
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:15:y:2011:i:01:n:s1363919611003143

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1363919611003143

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().