MANAGING QUALITY AND NETWORK EFFECTS IN THE HIGH-TECH MARKET: THE CASE OF RESEARCH AND DEVELOPMENT TOOLS IN LIFE SCIENCE INDUSTRY

Yansong Hu () and McLOUGHLIN Damien ()
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Yansong Hu: Warwick Business School, The University of Warwick, Conventry, CV4 7AL, UK
McLOUGHLIN Damien: School of Business, UCD Smurfit Graduate Business School, Carysfort Avenue, Blackrock, Co. Dublin, Ireland

International Journal of Innovation Management (ijim), 2012, vol. 16, issue 02, 1-28

Abstract: We seek to extend current theory on research and development (R&D) tools and create new insights by adopting a multi-disciplinary approach and drawing from literatures on quality and network effects in the high-tech market. More specifically, we use a unified framework on quality and network effects, and examine two forms of quality effects (third party quality reviews and company-advertised quality) and two types of network effects (network externalities effect and social network effect) in driving the popularity and success of R&D tools. By tracking two categories of R&D tools in the life science industry for a decade, our research provides a sharper understanding of R&D tools and therefore can help R&D tool producers to accelerate the market acceptance of their new tools, which should promote faster innovation and ultimately benefit the whole R&D community.

Keywords: Quality effect; network externalities; social network effect; R&D tools (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1142/S1363919611003416

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