ONE SIZE DOES NOT FIT ALL — UNDERSTANDING THE FRONT-END AND BACK-END OF BUSINESS MODEL INNOVATION

Franziska Günzel () and Anna B. Holm ()
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Franziska Günzel: Department of Business Administration, School of Business and Social Sciences, Aarhus University, Denmark
Anna B. Holm: Department of Business Administration, School of Business and Social Sciences, Aarhus University, Denmark

International Journal of Innovation Management (ijim), 2013, vol. 17, issue 01, 1-34

Abstract: Business model innovation is becoming a central research topic in management. However, a lack of a common understanding of the nature of the business model leads to disregarding its multifaceted structure when analyzing the business model innovation process. This article proposes a more detailed understanding of the business model innovation process by drawing on existing knowledge from new product development literature and examining the front-end and the back-end of business model innovation of three leading Danish newspapers. We studied how changes introduced during the development of digital news production and delivery have affected key components of these business models, namely value creation, proposition, delivery and capture in the period 2002–2011. Our findings suggest the need to distinguish between front-end and back-end business model innovation processes, and to recognize the importance of organizational learning when incumbents are faced with disruptive technologies.

Keywords: Business model; business model innovation; innovation process; newspaper industry; new product development; online publication; disruptive technology; back-end innovation; front-end innovation (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (12)

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DOI: 10.1142/S1363919613400021

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