INVESTIGATING ORGANISATIONAL INNOVATIVENESS: DEVELOPING A MULTIDIMENSIONAL FORMATIVE MEASURE

Florian Pallas (), Florian Böckermann (), Oliver Goetz () and Kirstin Tecklenburg ()
Additional contact information
Florian Pallas: University of Münster, Center for Customer Management, Am Stadtgraben 13-15, 48143 Münster, Germany
Florian Böckermann: GILDEMEISTER AG, Gildemeisterstr. 60, 33689 Bielefeld, Germany
Oliver Goetz: University of Münster, Center for Customer Management, Am Stadtgraben 13-15, 48143 Münster, Germany
Kirstin Tecklenburg: Santander Consumer Bank AG, Santander-Platz 1, 41061 Mönchengladbach, Germany

International Journal of Innovation Management (ijim), 2013, vol. 17, issue 04, 1-41

Abstract: To survive competition, it is vital for firms to be innovative. As a firm's cultural predisposition, organisational innovativeness provides an environment that fosters innovations and thus actively supports new product or service development. The purpose of this study is to measure organisational innovativeness and its multiple dimensions from a cultural-strategic perspective on a multifaceted formative scale which we develop theoretically and by means of qualitative interviews. Furthermore, we empirically validate the newly developed construct by investigating how innovativeness and its dimensions translate into innovation success by examining the relationship between innovativeness and innovation performance in depth. Our findings suggest that a strategic focus on innovations, an extrinsic motivation system, openness in communication, as well as management encouragement are all dimensions of organisational innovativeness. Further, our results support the need for a proficient innovation process as a mechanism to systematically and continuously translate innovativeness into successful innovations. Innovation process proficiency fully mediates the relationship between innovativeness and innovation performance, while the contingency factor competitive intensity enhances this performance impact.

Keywords: Organisational innovativeness; culture; innovation process; process proficiency (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (4)

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DOI: 10.1142/S1363919613500096

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