DISRUPTION AND SOCIAL MEDIA — ENTRANT FIRMS AS INSTITUTIONAL ENTREPRENEURS

Christofer Laurell () and Christian Sandström ()
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Christofer Laurell: Stockholm University School of Business, SE-106 91, Stockholm, Sweden
Christian Sandström: Chalmers University of Technology and The Ratio Institute, SE-412 96, Göteborg, Sweden

International Journal of Innovation Management (ijim), 2014, vol. 18, issue 03, 1-17

Abstract: Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a netnographic analysis of published blog content, we argue that entrants have become dominant by transforming the profession of fashion journalism and in doing so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by established institutional practices and that their ability to redefine the dominant logic of an industry can explain why they have outperformed incumbents.

Keywords: Institutional entrepreneurs; disruptive innovation; social media; blogs; fashion journalism; fashion (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S1363919614400064

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