INNOVATION HIT RATE, PRODUCT ADVANTAGE, INNOVATIVENESS, AND FIRM PERFORMANCE

Kimberly Green () and Roopa Raman ()
Additional contact information
Kimberly Green: Richards College of Business, University of West Georgia, 1601 Maple Street Carrollton, GA, USA 30118-3030, USA
Roopa Raman: College of Business and Behavioral Science, 100 Sirrine Hall, Clemson University, Clemson, SC, USA 29634-1305, USA

International Journal of Innovation Management (ijim), 2014, vol. 18, issue 05, 1-34

Abstract: This study investigates the average levels of product advantage and innovativeness across the products in the firm's new product development (NPD) portfolio. Launch rate is defined as the percentage of products with a "launch" versus a "discontinued" outcome. A dataset of drug development activity for 73 pharmaceutical companies for the period 1995–2006 supports a positive relationship between average advantage and launch rate and between average innovativeness and launch rate. The interaction of high advantage and high innovativeness reduces launch rate. The distribution of activity across knowledge categories in the development portfolio strengthens the positive relationship between advantage and firm profitability.

Keywords: New product development; innovation hit rate; product advantage; product innovativeness; panel data; pharmaceutical industry (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1363919614500388
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:18:y:2014:i:05:n:s1363919614500388

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1363919614500388

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().