ENTREPRENEURSHIP AND MARKET ORIENTATION AS DETERMINANTS OF INNOVATION: THE ROLE OF BUSINESS SIZE

Óscar González-Benito (), Pablo Muñoz-Gallego () and Evelyn García-Zamora ()
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Óscar González-Benito: Departamento Administración y Economía de la Empresa, Universidad de Salamanca, Campus Miguel de Unamuno, 37007 – Salamanca (Spain), Spain
Evelyn García-Zamora: Departamento Administración y Economía de la Empresa, Universidad de Salamanca, Campus Miguel de Unamuno, 37007 – Salamanca (Spain), Spain

International Journal of Innovation Management (ijim), 2015, vol. 19, issue 04, 1-28

Abstract: In an important effort to understand what enhances innovation, the extent to which innovative actions rest on organisational values, beliefs and interests is particularly crucial. This study analyses the impact of organisational culture — specifically, the firm's entrepreneurial and market orientation — on different innovation dimensions. It also considers the role of business size in the relationship between organisational culture and innovation. An empirical study with a sample of 440 variously sized enterprises from five industrial sectors in Spain demonstrates the relationship between market orientation and entrepreneurship and innovation. Business size does not cause the relationship, though it moderates the relationship regarding management and marketing innovations.

Keywords: Market orientation; entrepreneurship; innovation; size; L26: Entrepreneurship; M31: Marketing (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1142/S1363919615500358

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