WHY VALUES MATTER FOR IDEAS: EXAMINING THE DETERMINANTS OF READINESS TO CO-CREATE

Anisha Shanmugam and Christopher Durugbo ()
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Anisha Shanmugam: Department of Management, University of Bristol, Bristol, United Kingdom
Christopher Durugbo: Department of Management, University of Bristol, Bristol, United Kingdom

International Journal of Innovation Management (ijim), 2015, vol. 19, issue 04, 1-25

Abstract: Co-creation is a special type of collaboration that co-opts individuals in an innovative way for creating value. Engaging in co-creation can result in mutual benefit for the participants as they obtain favourable end results or exchange knowledge and skills but may be challenging when an individual may not be ready or willing to co-create. This makes it imperative that an individual's readiness to co-create (RTCC) is understood and factored into the management of co-creative processes. Drawing from research on readiness to collaborate, factors that determine RTCC are examined in this article. Specifically, the relationship between constructs of individual value system (IVS), organisational value system (OVS), contextual-environmental conditions (EC), intrapersonal characteristics (IntraCharac), interpersonal characteristics (InterCharac), and RTCC are examined. Post confirmatory factor analysis indicated that most of the variables of the six constructs had loaded on a particular factor except for IntraCharac that loaded only 2 variables. Based on these results, multiple regressions were performed, which indicated that environmental conditions and InterCharac did have significant influence on RTCC whereas IntraCharac did not have a strong effect. Managerial implications and potential future research directions are also highlighted.

Keywords: User innovation management; co-creation; collaborative readiness; value creation; survey (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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DOI: 10.1142/S136391961550036X

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