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THE INFLUENCE OF THE GREEN INNOVATION IN THE SEARCH OF COMPETITIVE ADVANTAGE OF ENTERPRISES OF THE ELECTRICAL AND ELECTRONIC BRAZILIAN SECTORS

Daniel Luis Arenhardt (), Luciana Flores Battistella () and Marcia Zampieri Grohmann ()
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Daniel Luis Arenhardt: Administrative Sciences Department, Santa Maria Federal University, Predio 74C, Bairro Camobi, Km 9, Cidade Universitária, Santa Maria, 97105-900, Brazil
Luciana Flores Battistella: Administrative Sciences Department, Santa Maria Federal University, Predio 74C, Bairro Camobi, Km 9, Cidade Universitária, Santa Maria, 97105-900, Brazil
Marcia Zampieri Grohmann: Administrative Sciences Department, Santa Maria Federal University, Predio 74C, Bairro Camobi, Km 9, Cidade Universitária, Santa Maria, 97105-900, Brazil

International Journal of Innovation Management (ijim), 2016, vol. 20, issue 01, 1-21

Abstract: This study aimed to verify how the adoption of green innovations influences in the obtention of competitive advantage of companies in the electrical and electronic Brazilian sectors. Quantitative in nature, the study adopted the conceptual model proposed by [Chen et al. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339]. Using as target population companies linked to the Brazilian Association of Electrical and Electronics Industry (ABINEE), the sample consisted of 113 organisations representing 20.62% of this population. The results showed that the level of adoption of innovative green practices among the participating companies is high and that the relationship between products innovation and green processes and the achievement of competitive advantage is significant, but at a moderate level.

Keywords: Green product innovation; green process innovation; competitive advantage (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (11)

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DOI: 10.1142/S1363919616500043

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