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CREATIVITY AND INNOVATION: STATE OF THE ART AND FUTURE PERSPECTIVES FOR RESEARCH

Alexander Brem (), Rogelio Puente-Diaz () and Marine Agogué ()
Additional contact information
Rogelio Puente-Diaz: Department of Business and Economics, Universidad Anahuac, Mexico Norte. Av. Universidad Anahuac No. 46, Col. Lomas de Anahuac, Huixquilucan, Estado de Mexico, CP 52786, Mexico
Marine Agogué: Management Department, HEC Montréal, 3000 Chemin Côte Ste Catherine, H3T2A7 Montreal, QC, Canada

International Journal of Innovation Management (ijim), 2016, vol. 20, issue 04, 1-19

Abstract: Creativity is a vibrant field of scientific research with important applied implications for the management of innovation. In this article, we argue that the proliferation of creativity research has led to positive and less positive outcomes and discuss five relevant research themes. We first introduce our readers to the different proposed dimensions of a creative object. Next, we explain recent developments on the level of the creativity magnitude issue. Based on that, we review how researchers currently operationalize creativity. After discussing how creativity is conceptualized and operationalized, we outline how it might be enhanced. Finally, we present an overview of the wide variety of methodological approaches currently used in creativity research. We close by calling for more interdisciplinary research and offering other suggestions for future directions.

Keywords: Creativity; Innovation; Ideation; Creative Thinking; Creative Performance; Magnitude (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1142/S1363919616020011

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