EconPapers    
Economics at your fingertips  
 

HOW INNOVATION IMPACTS ARTISTIC CREATIVITY — MANAGING INNOVATION IN THE ADVERTISING SECTOR

Christina Öberg ()
Additional contact information
Christina Öberg: Örebro University, School of Business, SE-701 82 Örebro, Sweden

International Journal of Innovation Management (ijim), 2016, vol. 20, issue 04, 1-23

Abstract: This paper describes and discusses how innovation impacts creativity in the advertising sector. It points to the double meaning of creativity — as innovativeness and as artistic skills — and indicates a tension between the two. Empirical illustrations consist of two case studies from the advertising sector. These point to how innovations (in terms of adaptation of new technology) negatively impact artistic creativity. Contextual factors creating a need for new technology did have an impact, and meant that companies became increasingly competitive and roles became unclear. On the company level, innovation caused knowledge gaps, increased formalization, and expanded the division of work. Contribution is made to research on the management of creativity by suggesting how innovation impacts artistic creativity. Furthermore, the discussion on company level creativity contributes to research on the advertising sector, since the literature has foremost discussed creative processes of individual campaigns.

Keywords: Advertising; creativity; innovation; management; technology (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1363919616400053
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:20:y:2016:i:04:n:s1363919616400053

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1363919616400053

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

 
Page updated 2025-03-20
Handle: RePEc:wsi:ijimxx:v:20:y:2016:i:04:n:s1363919616400053