THE INFLUENCE OF THE INDUSTRIAL INTERNET OF THINGS ON BUSINESS MODEL DESIGN: A QUALITATIVE-EMPIRICAL ANALYSIS
Sven M. Laudien and
Birgit Daxböck ()
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Sven M. Laudien: University of Erfurt, Chair in Strategic Management, P. O. Box 900 221, 99105 Erfurt, Germany
Birgit Daxböck: University of Erfurt, Chair in Strategic Management, P. O. Box 900 221, 99105 Erfurt, Germany
International Journal of Innovation Management (ijim), 2016, vol. 20, issue 08, 1-28
The Industrial Internet of Things is recently a widely discussed phenomenon. However, business level effects of this phenomenon are by now underresearched. We tackle this research gap by presenting an in-depth analysis of business model changes manufacturing firms employ to adequately react to this technological development. Against the background of a multiple-case study we identify and characterise three archetypes of business models manufacturing firm implement in order to benefit from opportunities provided by the Industrial Internet of Things. Furthermore, we present insights on how firms innovate their extant business model in this context. Thereby, our study considerably contributes to business model research and additionally bolsters up a strategic firm level perspective on the Industrial Internet of Things.
Keywords: Business model innovation; business model transformation; Industrial Internet of Things; manufacturing industry; multiple-case study (search for similar items in EconPapers)
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