PRODUCT LAUNCH PERFORMANCE IN HI-TECH SMEs: NEWNESS TO THE FIRM AND THE ROLE OF MANAGEMENT CONTROLS
Christopher Williams () and
Sander van Triest ()
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Christopher Williams: Durham University Business School, Durham, DH 1, United Kingdom
Sander van Triest: #x2020;Amsterdam Business School, Universiteit van Amsterdam, Plantage Muidergracht 12, 1018 TV, Amsterdam, The Netherlands
International Journal of Innovation Management (ijim), 2017, vol. 21, issue 03, 1-22
We investigate the impact of management control mechanisms on the success of new product launches in high-technology small- and medium-sized enterprises (SMEs). We argue that internal management controls will alleviate problems associated with product newness. Using survey data from 76 SMEs we find newness to the firm to be negatively related to product launch success, while the use of informal and formal controls have positive effects. Furthermore, informal controls within the SME moderate the negative relationship between newness and launch success. The results add to the debate on the impact of control mechanisms on innovative activities in SMEs.
Keywords: Product newness; product launch performance; SME; management control theory (search for similar items in EconPapers)
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