DIGITAL TRANSFORMATION OF BUSINESS MODELS — BEST PRACTICE, ENABLERS, AND ROADMAP
Christopher A. Williams () and
Luke Boardman ()
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Daniel Schallmo: University of Applied Sciences Ulm, Prittwitzstrasse 10, 89075 Ulm, Germany
Christopher A. Williams: Ulm University, Helmholtzstraße 16, 89081 Ulm, Germany
Luke Boardman: University of Applied Sciences Ulm, Prittwitzstrasse 10, 89075 Ulm, Germany
International Journal of Innovation Management (ijim), 2017, vol. 21, issue 08, 1-17
The purpose of this paper is to clarify the definition of digital transformation (DT) and to introduce a structured approach with phases, activities and results. Our research is based on a literature review which provides insight into the basic understanding of DT. Examples complete the research and show the practical application of DT. The main findings are that although DT is a widely known concept, an approach for the structured DT of business models is missing. The paper offers a clear definition of the DT of business models and phases for the DT of business models. Moreover, the paper offers examples of enablers and DT.
Keywords: Digital transformation; digitisation; business model; business model innovation; enabler; best practices (search for similar items in EconPapers)
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