THE PERCEPTION OF CREATIVITY THROUGH MULTICULTURAL EXPERIENCE — RESULTS FROM AN EMPIRICAL ANALYSIS

Christine Wimschneider () and Alexander Brem
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Christine Wimschneider: Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), Chair of Technology Management, Dr.-Mack-Str. 81, 90762 Fuerth, Germany

International Journal of Innovation Management (ijim), 2019, vol. 23, issue 07, 1-31

Abstract: This research is an approach to connect creativity and multicultural experiences (MCEs): we give insights into how and what type of MCE influences people’s perceptive abilities such as creativity. We offer one of the first empirical examinations that links the perception of creativity concept to strategy of acculturation. This study addresses an often-mentioned research gap by examining laypersons’ ability to perceive different levels of creativity. For this, a sample of 195 participants from 26 countries with and without MCE was researched. Findings indicate that attitudes as well as personal and professional goals apparently influence people’s creativity perception. The acculturation strategy integration seems to be a determining factor in this respect. As MCE has become a firm part of many people’s CV, the present paper adds to an omnipresent phenomenon in today’s society, which is worth studying.

Keywords: Creativity measurement; Big 5; multicultural experience; acculturation; culture (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1142/S1363919619500658

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