THE ANTECEDENTS OF DYNAMIC SERVICE INNOVATION CAPABILITIES: THE MODERATING ROLES OF MARKET DYNAMISM AND MARKET ORIENTATION

Wann Yih Wu () and Phuoc Thien Nguyen ()
Additional contact information
Wann Yih Wu: Department of Business Administration, Nanhua University, Taiwan
Phuoc Thien Nguyen: Department of Business Administration, Nanhua University, Taiwan

International Journal of Innovation Management (ijim), 2019, vol. 23, issue 07, 1-30

Abstract: Due to the dynamic changing environment, firms have to continuously promote novelty and variety. Particularly in the service sector, the concept of dynamic service innovation capability (DSIC) has created a lot of attention. Five major dimensions including sensing customer needs, sensing technological options, conceptualising ideas to practices, co-producing and orchestrating, and scaling and stretching, have been identified as some of the most important factors to win competitive advantages. However, empirical validations regarding the generalisability of DSIC constructs and its influences on service innovation, competitive advantage and organisational performance are still limited. Using a questionnaire survey approach, data were obtained from 258 respondents who are executive managers of convenient stores, supermarkets, home shopping, retailed, etc. The results concluded that learning orientation, knowledge resources and relationship-based assets are three of the major antecedents that can promote DSIC. Service innovation, competitive advantage, and organisational performance are the major consequences of DSIC. Furthermore, market dynamism and market orientation can serve as two of the moderators to strengthen the influences of DSIC on service innovation, competitive advantage and organisational performance.

Keywords: Dynamic service innovation capabilities; learning orientation; knowledge resources; relationship-based assets; market dynamism; market orientation (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S136391961950066X
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:23:y:2019:i:07:n:s136391961950066x

Ordering information: This journal article can be ordered from

DOI: 10.1142/S136391961950066X

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().