INNOVATION-ORIENTATED TECHNOLOGY ASSIMILATION STRATEGY AND KOREAN SMES’ ENHANCING INNOVATION CAPABILITY, COMPETITIVE ADVANTAGE AND FIRM PERFORMANCE

Munsung Rhee () and Aaron Rae Stephens
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Munsung Rhee: Uiduk University Department of Business Administration, 261 Donghaedae-ro, Gyeongju, Gyeongsangbuk-do 38004, South Korea
Aaron Rae Stephens: Hartwick College Department of Business, Administration and Accounting, 1 Hartwick Drive, Oneonta, NY 13820, USA

International Journal of Innovation Management (ijim), 2020, vol. 24, issue 06, 1-27

Abstract: This research explores the effects of innovation-orientated technology assimilation strategy on Korean SMEs’ enhancing innovation capability, competitive advantage and firm performance. The results of this paper demonstrate that an innovation-orientated technology assimilation strategy enables SMEs to cultivate innovation capability, a crucial capability for catching-up to advanced firms and developing new products. In addition, innovation-orientated technology assimilation strategy significantly contributes to SMEs’ developing competitive advantages, leading to enhanced market share and sales growth. This study provides empirical evidence of SMEs employing innovation-orientated technology assimilation strategy to enhance innovation capability and to gain competitive advantage, and provides an empirical measurement for the execution of an innovation-orientated technology assimilation strategy.

Keywords: Innovation orientation; technology assimilation; innovation capability; competitive catching-up; SMEs (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1142/S1363919620500814

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