THE DARK SIDE OF A B2B CO-CREATION RELATIONSHIP IN THE FRONT END OF INNOVATION: A GENERATIVE REVIEW

Sofia R. Rodrigues and JOÃO JOSÉ Pinto-Ferreira ()
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Sofia R. Rodrigues: Faculty of Engineering, University of Porto, Portugal
JOÃO JOSÉ Pinto-Ferreira: Faculty of Engineering, University of Porto, INESC TEC Institute for Systems and Computer Engineering, Technology and Science – Porto, Portugal

International Journal of Innovation Management (ijim), 2021, vol. 25, issue 09, 1-30

Abstract: This study aims to conceptualise the risks of a co-creation relationship between providers and customers in the front end of innovation (FEI). The existing literature on the topic of the interactions between customers and providers is vast but mostly reflects the vision of each respective field of science addressing specific issues and dynamics. This review paper combines integrative and generative approaches (Post et al., 2020). The narrative overview methodology (Green et al., 2006) fits the purpose to integrate the contributions of scholars from different areas and with distinct perspectives. The authors present a comprehensive view of the complex and, sometimes, conflictual customer–provider relationship in a business-to-business (B2B) context applied to the FEI. The review, mostly focused in the service industry, included the identification of inconsistencies and poorly explained phenomena. This work contributes decisively to the innovation, management and organisation literature, advancing a model of the projected risks of the specific customer–provider relationship in the FEI phase.

Keywords: B2B; co-creation; co-destruction; front end of innovation; management (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1142/S1363919621300038

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