BMC DATA—A HOLISTIC TOOL FOR MEASURING THE MATURITY OF DATA INTEGRATION INTO THE BUSINESS MODEL

Sven Preuãÿer and MÃœLLER Holger ()
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Sven Preuãÿer: Leipzig University of Applied Science, Faculty of Business Administration and Industrial Engineering, Gustav-Freytag-Straße 42a, 04277 Leipzig, Germany
MÜLLER Holger: Leipzig University of Applied Science, Faculty of Business Administration and Industrial Engineering, Gustav-Freytag-Straße 42a, 04277 Leipzig, Germany

International Journal of Innovation Management (ijim), 2022, vol. 26, issue 03, 1-24

Abstract: Although the potentials of data analyses appear promising, companies often fail to develop specific ideas und successfully implement complex data analyses. In this paper, we present BMC Data, a novel, stand-alone tool for the comprehensive assessment of the maturity of a company’s business model in terms of data integration. To obtain a holistic view of all facets of a business model, this analysis reflects on all relevant dimensions of data integration. We tested the functionality of BMC Data in a survey aimed at managing directors and persons at management level (sample size n = 158) within a wide range of company sizes and branches. The evaluation shows that BMC Data is suitable for supporting companies in analysing and reflecting on their business model.

Keywords: Business model; data integration; maturity model; digital transformation (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S1363919622400114

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