BUSINESS MODEL CONFIGURATIONS IN DIGITAL HEALTHCARE—A GERMAN CASE STUDY ABOUT DIGITAL TRANSFORMATION

Karla Margarete Gehde, Florian Rausch and Jens Leker
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Karla Margarete Gehde: Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo Campus 1, 48149 Münster, Germany
Florian Rausch: Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo Campus 1, 48149 Münster, Germany
Jens Leker: Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo Campus 1, 48149 Münster, Germany

International Journal of Innovation Management (ijim), 2022, vol. 26, issue 03, 1-78

Abstract: Digital ventures are flooding the healthcare market in Germany and setting new standards for innovative digital health systems and tools. A key challenge in this sector from both academic and practitioner perspectives remains the intransparency of business model configurations applied by digital health. We tackle this problem by conducting a comparative case study of 237 digital health ventures. These ventures are examined on the business model level, exploring the digital technology components of each company and relating them to the identified areas of activity. The resulting dominant combinations of the two dimensions highlight four key areas of activity and two technological core elements. Within these dominant combinations we identify intriguing configurations of business model activities. The dominant Software(-as-a-Service) logic supports the criteria of interoperability on different levels. This research contributes to the growing academic literature stream of digital technology and entrepreneurship in healthcare.

Keywords: Digital health; digital technologies; digital transformation; business models (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S1363919622400187

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