AFFORDABLE INNOVATION REJECTION ATTITUDES: CONCEPTUALISATION, SCALE DEVELOPMENT, AND VALIDATION

Mario Schaarschmidt, Gianfranco Walsh, Nadine Hietschold and Ariane Segelitz-Karsten
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Mario Schaarschmidt: Northumbria University, Amsterdam Campus, The Netherlands
Gianfranco Walsh: ��Leibniz University Hannover, Germany
Nadine Hietschold: ��Bern University of Applied Sciences, Switzerland
Ariane Segelitz-Karsten: �Friedrich-Schiller-University of Jena, Germany

International Journal of Innovation Management (ijim), 2022, vol. 26, issue 06, 1-32

Abstract: Affordable innovations, which serve consumers with a low willingness or ability to pay, are a means to address grand challenges while also generating economic value. However, less is known about how managers’ and decision makers’ individual-level preferences and attitudes for or against affordable innovation hinder their development. Hence, in addition to identifying and conceptualising the affordable innovation rejection (AIR) attitudes of decision makers as a major obstacle, this study proposes a scale to measure them. Specifically, with a series of qualitative and quantitative studies, this research develops and validates a parsimonious psychometric scale that can measure decision makers’ AIR attitudes. The resulting six-item scale is based on a tripartite AIR conceptualisation, which proves valid in terms of convergent, discriminant, experimental, nomological, predictive, and test–retest reliability. The proposed research agenda in turn details some possible applications of this scale.

Keywords: Affordable innovation; decision-making bias; frugal innovation; constrained innovation; BoP innovation; scale development (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1142/S1363919622500463

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