BUSINESS MODEL INNOVATION 2.0: A CONCEPTUAL APPROACH TO ADD RESPONSIBILITY

Valentin Ernst, Christoph H. Wecht (), Maximilian Bã–ger () and Frank Koppenhagen ()
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Valentin Ernst: University of St. Gallen, Dufourstrasse 50, 9000 St. Gallen, Switzerland
Christoph H. Wecht: New Design University, Mariazeller Strasse 97a, 3100 St. Pölten, Austria
Maximilian Bã–ger: New Design University, Mariazeller Strasse 97a, 3100 St. Pölten, Austria
Frank Koppenhagen: Hamburg University of Applied Sciences (HAW Hamburg), Department of Mechanical Engineering and Production Management, Berliner Tor 21, 20099 Hamburg, Germany

International Journal of Innovation Management (ijim), 2023, vol. 27, issue 05, 1-20

Abstract: In this paper, a responsible business model innovation process is developed based on the existing process of the St. Gallen Business Model Navigator. For its development, a literature review was conducted to formulate requirements that a responsible business model innovation process should fulfil. In particular, the four guiding principles of responsible research and innovation were considered: anticipation, inclusion, reflection, and responsiveness. Based on these findings, several aspects were added to the Business Model Navigator. The focus was on extending the description of a business model along the magic triangle with two additional levels, the environmental one and the social one. Additionally a new step was added in the initiation phase to make the purpose of the process more visible. The results contribute to the current understanding of a responsible business model innovation process, where ethical, social, and environmental aspects are included as core parts of the business model itself.

Keywords: Sustainability; circularity; business model innovation; purpose driven innovation; responsible innovation; sustainability development goals; St. Gallen Business Model Navigator; responsible research and innovation; business model; innovation process (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1142/S1363919623400042

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