DO ENVIRONMENTAL COMMITMENT AND INNOVATION INFLUENCE EXPORT INTENSITY? FIRM-LEVEL EVIDENCE FROM TUNISIA

Hanen Sdiri ()

International Journal of Innovation Management (ijim), 2023, vol. 27, issue 06, 1-30

Abstract: This study examines the influence of environmental commitment (EC) on Tunisian firms’ export intensity and utilising the resource-based view (RBV) framework. Using firm-level data from the 2020 World Bank Enterprise Survey (WBES), it explores the direct and indirect effects of EC on export intensity through product and process innovation. The findings highlight that EC plays a crucial role in fostering both product and process innovation, underscoring its strategic significance in driving overall innovation within firms. Additionally, EC and product innovation are identified as key factors positively contributing to exports, emphasising the importance of a strong EC orientation and a focus on product innovation for enhancing export activities. Notably, the presence of quality certification influences the relationship between EC and process innovation, weakening the impact of EC in that context. This finding underscores the nuanced dynamics between EC, process innovation, and quality certification. Overall, this study highlights EC as a strategic approach for enhancing firm innovation and promoting export orientation, providing empirical evidence and insights derived from the specific context of Tunisia. Embracing EC and aligning it with innovation and export strategies enables firms and policymakers to foster sustainable growth, enhance competitiveness, and contribute to a greener and more inclusive future.

Keywords: Product innovation; process innovation; environmental commitment; export intensity; quality certification (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S1363919623500263
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijimxx:v:27:y:2023:i:06:n:s1363919623500263

Ordering information: This journal article can be ordered from

DOI: 10.1142/S1363919623500263

Access Statistics for this article

International Journal of Innovation Management (ijim) is currently edited by Joe Tidd

More articles in International Journal of Innovation Management (ijim) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().