CREATIVE AND PURE IMITATION UNDER ENVIRONMENTAL TURBULENCE: EVIDENCE FROM AN EMERGING ECONOMY

Ninh Gia Nguyen and Trieu Khoa Nguyen
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Ninh Gia Nguyen: Business Administration Department, University of Finance - Marketing, Vietnam
Trieu Khoa Nguyen: ��Faculty of Mechanical Engineering, Industrial University of Ho Chi Minh City, Vietnam

International Journal of Innovation Management (ijim), 2024, vol. 28, issue 01n02, 1-48

Abstract: Due to the significance of imitation in business success and economic growth, there is an increasing interest of scholars in exploring different dimensions of imitation, illuminating the ‘black box’ of imitation. Given the increasingly turbulent nature of business environments, this study aims to investigate creative and pure imitation-based competitive strategies and their performance under different levels of environmental turbulence. A theoretical framework was tested using a sample of manufacturing firms in Vietnam. The results revealed that creative imitation is positively associated with sustained competitive advantage, while the impact of pure imitation on sustained competitive advantage is negligible. Furthermore, environmental turbulence affects both creative and pure imitation, with only creative imitation mediating the effects of environmental turbulence on sustained competitive advantage. Lastly, environmental turbulence amplifies the effect of pure imitation on sustained competitive advantage, while it has minimal moderating effects on the relationship between creative imitation and sustained competitive advantage. This study contributes to the literature by being the first to examine the effect of environmental turbulence on the performance of both creative and pure imitation strategies.

Keywords: Imitation; environmental turbulence; competitive intensity; market turbulence; technological turbulence; innovation (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1142/S1363919624500087

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