A SERVICE-DOMINANT LOGIC FOR DIGITAL TRANSFORMATION RESEARCH AND PRACTICE: SYSTEMATIC REVIEW, RESEARCH AGENDA, AND IMPLEMENTATION ROADMAP

Susan Stead, David Antons (), Christoph Breidbach (), Leona Brust (), Patrick Cichy () and Torsten-Oliver Salge ()
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Susan Stead: Healthcare Innovation and Digital Responsibility Lab, RWTH Aachen University (TIME Research Area), Institute for Technology and Innovation Management (TIM), Kackertstr. 7, 52072, Aachen, Germany
David Antons: Entrepreneurship and Innovation Management, Institute for Entrepreneurship, University of Bonn, Bering-straße 1, 53115, Bonn, Germany
Christoph Breidbach: Business Information Systems and UQ Service Innovation Alliance, Business School, The University of Queensland, St Lucia, Brisbane, QLD 4072, Australia
Leona Brust: Institute for Technology and Innovation Management (TIM) and Centre for Teaching Development and Innovation, H-BRS University of Applied Science, Grantham-Allee 20, 53757 Sankt Augustin, Germany
Patrick Cichy: Institute of Applied Data Science and Finance, Bern University of Applied Science, Brückenstrasse 73, 3005 Bern, Switzerland
Torsten-Oliver Salge: Institute for Technology and Innovation Management (TIM), RWTH Aachen University (TIME Research Area), Kackertstr. 7, 52072, Aachen, Germany

International Journal of Innovation Management (ijim), 2025, vol. 29, issue 03n04, 1-47

Abstract: The interdisciplinary nature of digital transformation requires a shift from theorizing within disciplinary silos to leveraging theory in a way that helps bridge disciplinary boundaries. This study seeks to contribute to this objective by demonstrating that service-dominant logic (S-D logic) as a meta-theory has strong potential to connect IS, service, innovation, and marketing scholars as well as practitioners in understanding and shaping digital transformation. For this purpose, we conduct a computational literature review and create a map of the S-D logic research landscape. Based on this map, we assess how the S-D logic can help address some of the key gaps in our understanding of digital transformation leading to a cross-disciplinary agenda for future research. We argue that an S-D logic perspective on digital transformation can also be informative for practitioners involved in digital transformation activities, whom we equip with an actionable roadmap for implementation.

Keywords: Service-dominant logic; digital transformation; systematic review; computational literature review (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1142/S1363919625300028

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