ADVERTISING IN THE SZNAJD MARKETING MODEL

Christian Schulze ()
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Christian Schulze: Institute for Theoretical Physics, Cologne University, Köln D-50923, Euroland

International Journal of Modern Physics C (IJMPC), 2003, vol. 14, issue 01, 95-98

Abstract: The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, is applied to marketing with the help of advertising. The larger the lattice, the smaller the amount of advertising is needed to convince the whole market.

Keywords: Econophysics; sociophysics; marketing; advertising (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (7)

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DOI: 10.1142/S0129183103004255

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