INDUCED MONOCULTURE IN AXELROD MODEL WITH CLEVER MASS MEDIA

Arezky H. Rodríguez (), M. del Castillo-Mussot and G. J. Vázquez
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Arezky H. Rodríguez: Academia de Matemáticas, Universidad Autónoma de la Ciudad de México, (UACM), Plantel Cuautepec, Av. La Corona 320, Col. Loma La Palma, C. P. 07160, Del. Gustavo A. Madero, México D. F., Mexico
M. del Castillo-Mussot: Departamento de Estado Sólido, Instituto de Física, Universidad Nacional Autónoma de México (UNAM), Apdo. Postal 20-364, San Ángel 01000, México D. F., Mexico
G. J. Vázquez: Departamento de Estado Sólido, Instituto de Física, Universidad Nacional Autónoma de México (UNAM), Apdo. Postal 20-364, San Ángel 01000, México D. F., Mexico

International Journal of Modern Physics C (IJMPC), 2009, vol. 20, issue 08, 1233-1245

Abstract: A new model is proposed, in the context of Axelrod's model for the study of cultural dissemination, to include an external vector field (VF) which describes the effects of mass media on social systems. The VF acts over the whole system and it is characterized by two parameters: a nonnull overlap with each agent in the society and a confidence value of its information. Beyond a threshold value of the confidence, there is induced monocultural globalization of the system lined up with the VF. Below this value, the multicultural states are unstable and certain homogenization of the system is obtained in opposite line up according to that we have callednegative publicityeffect. Three regimes of behavior for the spread process of the VF information as a function of time are reported.

Keywords: Social systems; socio-physics; 89.75.Fb; 87.23.Ge; 05.50.+q (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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DOI: 10.1142/S012918310901431X

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