Evolution of traditional university business school into market-oriented knowledge provider

Milan Jurše ()
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Milan Jurše: Faculty of Economics and Business, University of Maribor

Tržište/Market, 2010, vol. 22, issue 2, 167-188

Abstract: By accession to the European Union (EU) transition countries from Central and Eastern Europe (CEE) entered a dynamic period of comprehensive change in their national societal context. Part of that changing context is the Bologna Process, by which higher education will be increasingly integrated into a unified European cross-border higher education area. Proposed harmonization of higher education structures is viewed as one of the key pillars in transforming Europe into a knowledge-driven society with more competitive businesses and higher education. In the process of dynamic transition of CEE countries university business schools are also confronted with a variety of external challenges, particularly with increased competitive pressure evolving from a globalization of knowledge production and business education which aff ect their future prosperity in the emerging European Higher Education Area. In the article we critically evaluate key strategic developments in a broader business education context from a perspective of their implications for the university business schools in transition countries in their effort to accomplish a proper strategic adjustment to changes in society. On the basis of comprehensive analysis of relevant institutional context, we present the conceptual framework for a strategic alignment of business schools with a changing European higher education reality.

Keywords: business school strategy; globalization; knowledge; Bologna Process; transition countries (search for similar items in EconPapers)
Date: 2010
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