EconPapers    
Economics at your fingertips  
 

Tržište/Market

2007 - 2017

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.

Series data maintained by Tanja Komarac ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 29, issue 1, 2017

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
Corporate and Non-Profit Social Media Policies: A Content Analysis pp. 7-22 Downloads
Morana Fudurić and Andreina Mandelli
Social Media Marketing in Comparison With Other Forms of Marketing in the Slovak Banking Sector pp. 23-38 Downloads
Martin Vejačka
The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers pp. 39-57 Downloads
Pramono Hari Adi, Faizal Wihuda and Wiwiek Rabiatul Adawiyah
Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands pp. 59-74 Downloads
Rajshree Panda and Deepa Kapoor
The Impact of Organizational Crisis Preparedness on Firm Business Performance pp. 75-92 Downloads
Davor Labaš
Push and Pull Factors of Senior Travelers: The Lingering Influence of Past Restrictions pp. 93-108 Downloads
Sigitas Urbonavicius, Tomas Palaima, Indre Radaviciene and Joseph Cherian

Volume 28, issue 2, 2016

Editorial preface pp. 129-130 Downloads
Đurđana Ozretić Došen
An Overview of Research on Marketing Ethics Education pp. 131-142 Downloads
Daniela Hrehová and Pavel Žiaran
Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption pp. 143-157 Downloads
Maja Hosta and Vesna Žabkar
Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach pp. 159-172 Downloads
Maja Šerić, Irene Gil Saura and Josip Mikulić
Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model pp. 173-190 Downloads
Pedro Longart, Eugenia Wickens and Ali Bakir
The Importance of Perceived Service Value in Retail Banking Services pp. 191-212 Downloads
Aleksandra Pisnik, Jasmina Dlačić and Borut Milfelner
Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers pp. 213-229 Downloads
Peter Jones, Daphne Comfort and David Hillier

Volume 28, issue 1, 2016

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms pp. 7-27 Downloads
Ljiljana Božić and Pierre Mohnen
Ethical Marketing Practices viewed through Consumer Spectacles pp. 29-45 Downloads
Pranav Kumar and Sany Sanuri Mohd. Mokhtar
Measuring Customer Experience in Bancassurance: An Empirical Study pp. 47-62 Downloads
Mousumi Choudhury, Ranjit Singh and Hemanta Saikia
Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina pp. 63-78 Downloads
Marija Čutura and Katerina Malić Bandur
The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia pp. 79-91 Downloads
František Pollák and Peter Dorčák
Open-Rate Controlled Experiment in E-Mail Marketing Campaigns pp. 93-109 Downloads
Antun Biloš, Davorin Turkalj and Ivan Kelić
Book review: Marketing Insights from a Changing Environment Bruno Grbac, Dina Lončarić, Jasmina Dlačić, Vesna Žabkar and Marko Grünhagen (Eds.) pp. 111-114 Downloads
Iva Ribarić

Volume 27, issue 2, 2015

Editorial preface pp. 151-152 Downloads
Đurđana Ozretić Došen
Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms pp. 153-170 Downloads
Patrik Jangl
Generation Y Online Buying Patterns pp. 171-188 Downloads
Katija Vojvodić and Matea Matić
Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach pp. 189-202 Downloads
Naili Farida and Elia Ardyan
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania pp. 203-220 Downloads
Ovidiu Moisescu
The Influence of User-Generated Content on Tourists’ Choices pp. 221-236 Downloads
Giacomo Del Chiappa, Carlota Lorenzo-Romero and María-del-Carmen Alarcón-del-Amo
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly pp. 237-250 Downloads
Helena Alves, Arminda do Paço and Carla Roberto
Analyzing Music Services Positioning Through Qualitative Research pp. 251-263 Downloads
Manuel Cuadrado, María José Miquel and Juan D. Montoro

Volume 27, issue 1, 2015

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
The Trust-Committment-Flexibility Link in Transnational Buyer-Supplier Relationships: A Network Perspective pp. 7-19 Downloads
Matevž Rašković and Maja Makovec Brenčič
Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption pp. 21-41 Downloads
Rujipun Assarut and Somkiat Eiamkanchanalai
The Role of Market Researchers in Managerial Use of Market Research Information pp. 43-56 Downloads
Tamara Keszey
The Influence of Service Quality on Satisfaction and Information System Continuance Intention pp. 57-74 Downloads
Semina Halilović
The Impact of CRM System Use on Companies’ Customer Understanding: The Case of the Russian Ophthalmology Market pp. 75-92 Downloads
Denis Klimanov and Ekaterina Frolkina
Sustainability and the UK’s Leading Retailers pp. 93-111 Downloads
Peter Jones, Daphne Comfort and David Hillier
Turkish Political Market and the Perception of Political Parties pp. 113-136 Downloads
Cihat Polat
Book Review: Grbac, B.: B2B Marketing pp. 137-138 Downloads
Jasmina Dlačić

Volume 26, issue 2, 2014

Editorial preface pp. 145-146 Downloads
Đurđana Ozretić Došen
Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory pp. 147-162 Downloads
Martin Hernani Merino, Enver Gerald Tarazona Vargas, Antonieta Hamann Pastorino and José Afonso Mazzon
Rational Choice Theory and Addiction Behaviour pp. 163-177 Downloads
Miloš Krstić
Applying the Theory of Planned Behavior in the Purchase of Organic Food pp. 179-197 Downloads
Linda Martić Kuran and Mihić Mirela
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities pp. 199-214 Downloads
Tanja Komarac
Business Potential of Halloween: Sales and Trends pp. 215-225 Downloads
Wadim Strielkowski
The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency pp. 227-244 Downloads
Ana Slišković, Ivan Zebić, Ljiljana Gregov and Matilda Nikolić
Book review: Kirby L. J. Shannahan, Rachelle J. Shannahan, Alan J. Bush: Salesperson Coachability: What it is and Why it Matters pp. 245-250 Downloads
Irena Zenzerović

Volume 26, issue 1, 2014

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
Personal Level Customer Orientation in Russian Direct Selling Market pp. 7-22 Downloads
Alexander Rozhkov
Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry pp. 23-44 Downloads
Maria Smirnova, Vera Rebiazina and Irina Moreva
Double Standards in the Judgment of Consumer versus Business Unethical Behavior pp. 45-57 Downloads
Mindaugas Sinkevičius, Justina Gineikienė, Maik Huettinger and Benas Adomavičius
Research on the Relationship between Internal Communication Climate and Job Satisfaction and Employee Loyalty pp. 59-76 Downloads
Tamara Sušanj Šulentić
Student Loyalty Modeling pp. 77-91 Downloads
Lerbin R. Aritonang R.
Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment pp. 93-108 Downloads
Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić and Muris Čičić
Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students pp. 109-122 Downloads
Usman Ahmad, Muhammad Kashif, Jessica Eaton and Rooma Qadeer
Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) pp. 123-127 Downloads
Tanja Komarac
Book review: Vranešević, T.: Tržišna istraživanja u poslovnom upravljanju pp. 129-131 Downloads
Doris Peručić
Page updated 2017-11-15