Economics at your fingertips  


2007 - 2017

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.

Series data maintained by Tanja Komarac ().

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Volume 29, issue 1, 2017

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
Corporate and Non-Profit Social Media Policies: A Content Analysis pp. 7-22 Downloads
Morana Fudurić and Andreina Mandelli
Social Media Marketing in Comparison With Other Forms of Marketing in the Slovak Banking Sector pp. 23-38 Downloads
Martin Vejačka
The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers pp. 39-57 Downloads
Pramono Hari Adi, Faizal Wihuda and Wiwiek Rabiatul Adawiyah
Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands pp. 59-74 Downloads
Rajshree Panda and Deepa Kapoor
The Impact of Organizational Crisis Preparedness on Firm Business Performance pp. 75-92 Downloads
Davor Labaš
Push and Pull Factors of Senior Travelers: The Lingering Influence of Past Restrictions pp. 93-108 Downloads
Sigitas Urbonavicius, Tomas Palaima, Indre Radaviciene and Joseph Cherian

Volume 28, issue 2, 2016

Editorial preface pp. 129-130 Downloads
Đurđana Ozretić Došen
An Overview of Research on Marketing Ethics Education pp. 131-142 Downloads
Daniela Hrehová and Pavel Žiaran
Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption pp. 143-157 Downloads
Maja Hosta and Vesna Žabkar
Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach pp. 159-172 Downloads
Maja Šerić, Irene Gil Saura and Josip Mikulić
Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model pp. 173-190 Downloads
Pedro Longart, Eugenia Wickens and Ali Bakir
The Importance of Perceived Service Value in Retail Banking Services pp. 191-212 Downloads
Aleksandra Pisnik, Jasmina Dlačić and Borut Milfelner
Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers pp. 213-229 Downloads
Peter Jones, Daphne Comfort and David Hillier

Volume 28, issue 1, 2016

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms pp. 7-27 Downloads
Ljiljana Božić and Pierre Mohnen
Ethical Marketing Practices viewed through Consumer Spectacles pp. 29-45 Downloads
Pranav Kumar and Sany Sanuri Mohd. Mokhtar
Measuring Customer Experience in Bancassurance: An Empirical Study pp. 47-62 Downloads
Mousumi Choudhury, Ranjit Singh and Hemanta Saikia
Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina pp. 63-78 Downloads
Marija Čutura and Katerina Malić Bandur
The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia pp. 79-91 Downloads
František Pollák and Peter Dorčák
Open-Rate Controlled Experiment in E-Mail Marketing Campaigns pp. 93-109 Downloads
Antun Biloš, Davorin Turkalj and Ivan Kelić
Book review: Marketing Insights from a Changing Environment Bruno Grbac, Dina Lončarić, Jasmina Dlačić, Vesna Žabkar and Marko Grünhagen (Eds.) pp. 111-114 Downloads
Iva Ribarić

Volume 27, issue 2, 2015

Editorial preface pp. 151-152 Downloads
Đurđana Ozretić Došen
Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms pp. 153-170 Downloads
Patrik Jangl
Generation Y Online Buying Patterns pp. 171-188 Downloads
Katija Vojvodić and Matea Matić
Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach pp. 189-202 Downloads
Naili Farida and Elia Ardyan
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania pp. 203-220 Downloads
Ovidiu Moisescu
The Influence of User-Generated Content on Tourists’ Choices pp. 221-236 Downloads
Giacomo Del Chiappa, Carlota Lorenzo-Romero and María-del-Carmen Alarcón-del-Amo
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly pp. 237-250 Downloads
Helena Alves, Arminda do Paço and Carla Roberto
Analyzing Music Services Positioning Through Qualitative Research pp. 251-263 Downloads
Manuel Cuadrado, María José Miquel and Juan D. Montoro

Volume 27, issue 1, 2015

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
The Trust-Committment-Flexibility Link in Transnational Buyer-Supplier Relationships: A Network Perspective pp. 7-19 Downloads
Matevž Rašković and Maja Makovec Brenčič
Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption pp. 21-41 Downloads
Rujipun Assarut and Somkiat Eiamkanchanalai
The Role of Market Researchers in Managerial Use of Market Research Information pp. 43-56 Downloads
Tamara Keszey
The Influence of Service Quality on Satisfaction and Information System Continuance Intention pp. 57-74 Downloads
Semina Halilović
The Impact of CRM System Use on Companies’ Customer Understanding: The Case of the Russian Ophthalmology Market pp. 75-92 Downloads
Denis Klimanov and Ekaterina Frolkina
Sustainability and the UK’s Leading Retailers pp. 93-111 Downloads
Peter Jones, Daphne Comfort and David Hillier
Turkish Political Market and the Perception of Political Parties pp. 113-136 Downloads
Cihat Polat
Book Review: Grbac, B.: B2B Marketing pp. 137-138 Downloads
Jasmina Dlačić

Volume 26, issue 2, 2014

Editorial preface pp. 145-146 Downloads
Đurđana Ozretić Došen
Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory pp. 147-162 Downloads
Martin Hernani Merino, Enver Gerald Tarazona Vargas, Antonieta Hamann Pastorino and José Afonso Mazzon
Rational Choice Theory and Addiction Behaviour pp. 163-177 Downloads
Miloš Krstić
Applying the Theory of Planned Behavior in the Purchase of Organic Food pp. 179-197 Downloads
Linda Martić Kuran and Mihić Mirela
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities pp. 199-214 Downloads
Tanja Komarac
Business Potential of Halloween: Sales and Trends pp. 215-225 Downloads
Wadim Strielkowski
The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency pp. 227-244 Downloads
Ana Slišković, Ivan Zebić, Ljiljana Gregov and Matilda Nikolić
Book review: Kirby L. J. Shannahan, Rachelle J. Shannahan, Alan J. Bush: Salesperson Coachability: What it is and Why it Matters pp. 245-250 Downloads
Irena Zenzerović

Volume 26, issue 1, 2014

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
Personal Level Customer Orientation in Russian Direct Selling Market pp. 7-22 Downloads
Alexander Rozhkov
Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry pp. 23-44 Downloads
Maria Smirnova, Vera Rebiazina and Irina Moreva
Double Standards in the Judgment of Consumer versus Business Unethical Behavior pp. 45-57 Downloads
Mindaugas Sinkevičius, Justina Gineikienė, Maik Huettinger and Benas Adomavičius
Research on the Relationship between Internal Communication Climate and Job Satisfaction and Employee Loyalty pp. 59-76 Downloads
Tamara Sušanj Šulentić
Student Loyalty Modeling pp. 77-91 Downloads
Lerbin R. Aritonang R.
Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment pp. 93-108 Downloads
Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić and Muris Čičić
Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students pp. 109-122 Downloads
Usman Ahmad, Muhammad Kashif, Jessica Eaton and Rooma Qadeer
Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) pp. 123-127 Downloads
Tanja Komarac
Book review: Vranešević, T.: Tržišna istraživanja u poslovnom upravljanju pp. 129-131 Downloads
Doris Peručić
Page updated 2017-11-15