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Tržište/Market

2007 - 2022

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.

Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

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Volume 34, issue 1, 2022

Editorial preface pp. 5-7 Downloads
Đurđana Ozretić Došen
Brand Presence in Decision-Making Involving Decoys pp. 9-24 Downloads
Radka Kubalová and Martin Klepek
The Importance and Realization of Personal Values and Cognitive Age pp. 25-40 Downloads
Agnes Hofmeister-Tóth and Agnes Neulinger
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands pp. 41-57 Downloads
Nkosinamandla Shezi
Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different pp. 59-77 Downloads
Neda Letukytė and Sigitas Urbonavičius
Improvement in Customer Experience Through the Creation of Virtual Brand Communities pp. 79-92 Downloads
Monika Matušovičová, Martin Kuchta and Monika Stanková
Improvement in Customer Experience Through the Creation of Virtual Brand Communities pp. 93-108 Downloads
Indrė Baubonytė, Justas Nugaras and Živilė Sederevičiūtė-Pačiauskienė
CORRIGENDUM: Correction of the first author’s affiliation pp. 109-110 Downloads
Matia Torbarina, Lara Jelenc and Ivana Brkljačić

Volume 33, issue SI, 2021

Editorial preface pp. 5-7 Downloads
Tanja Komarac and Vatroslav Skare
Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence pp. 9-27 Downloads
Maja Konecnik Ruzzier, Katja Terglav and Robert Kase
Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books pp. 29-46 Downloads
Gedas Kucinskas and Indrė Pikturnienė
Perceived Private Label Authenticity: A Two-Study Analysis pp. 47-66 Downloads
Sandra Horvat, Tanja Komarac and Durdana Ozretic Dosen
A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil pp. 67-80 Downloads
Willian Feitosa, Carlos Eduardo Lourenço, Lígia H. Rezende, Noemi Saeki Sunago and Susana Silva
Attitudes Towards Climate Change and Electric Car Purchase – The Case of European Consumers pp. 81-94 Downloads
Ljiljana Božić

Volume 33, issue 2, 2021

Editorial preface pp. 127-128 Downloads
Đurđana Ozretić Došen
Gamification and Firms Competitiveness: An Analysis of Deposit Money Banks pp. 129-147 Downloads
Powel Maxwell Worimegbe and Temitope Mariam Worimegbe
Outcomes of Perceived Online Webshop Quality: Empirical Evidence pp. 149-164 Downloads
Alexander Joseph Ibnu Wibowo
Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior pp. 165-183 Downloads
Mónika-Anetta Alt and Vizeli Ibolya
Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives pp. 185-203 Downloads
Maja Vujičić, Bruno Grbac and Vladimir Mozetič
Awareness, Attitudes and Purchase of Food With Quality Labels in Slovenia pp. 205-219 Downloads
Sabina Krsnik and Karmen Erjavec
The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building pp. 221-238 Downloads
Zoran Krupka, Mateja Mirt and Đurđana Ozretić Došen
IN MEMORIAM Professor Emerita Mira Marušić pp. 239-243 Downloads
Darko Prebežac

Volume 33, issue 1, 2021

Editorial preface pp. 5-6 Downloads
Đurđana Ozretić Došen
Agribusiness Changes Caused by the Russian Food Embargo: An Interfirm Relationships Perspective pp. 7-24 Downloads
Olga A. Kusraeva and Vera A. Rebiazina
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context pp. 25-40 Downloads
Luis Edwin Chimborazo, Marta Frasquet and Alejandro Mollá
Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value pp. 41-58 Downloads
Ardeshir Bazrkar, Mohammad Hajimohammadi, Erfan Aramoon and Vahid Aramoon
Service Quality of Conventional and Islamic Banks in Turkey pp. 59-74 Downloads
Özgür Kökalan, Ibrahim Güran Yumuşak and Ahmet Bingöl
Service-Oriented Organizational Citizenship Behavior, Service Quality and Customer Citizenship Behavior: Comparison of Implementation and Evaluation from the Perspective of Bank Customers pp. 75-92 Downloads
Soni Harsono, Harry Widyantoro, Tjahjani Prawitowati and Basuki Rachmat
Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera pp. 93-112 Downloads
Lorena Bašan, Jelena Kapeš and Ana Kamenečki

Volume 32, issue SI, 2020

Editorial preface pp. 5-7 Downloads
Dubravka Sinčić Ćorić and Sunčana Piri Rajh
Consumer Segmentation in Food Retailing in Croatia: A Latent Class Analysis pp. 9-29 Downloads
Ivana Pavlić, Katija Vojvodic and Barbara Puh
On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification pp. 31-48 Downloads
Anna Rogala, Renata Nestorowicz and Ewa Jerzyk
Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions pp. 49-65 Downloads
Kristina Črnjar, Jasmina Dlačić and Borut Milfelner
Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post pp. 67-81 Downloads
Matia Torbarina, Lara Jelenc and Ivana Brkljačić
Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes pp. 83-97 Downloads
Ivana Kursan Milaković, Mirela Mihić and Ivana Boljat
Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers pp. 99-113 Downloads
Branka Dropulić and Zoran Krupka
The Role of Financial Education in Adolescent Consumers’ Financial Knowledge Enhancement pp. 115-130 Downloads
Andrea Lučić, Dajana Barbić and Marija Uzelac
Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview pp. 131-146 Downloads
Marija Čutura

Volume 32, issue 2, 2020

Editorial preface pp. 127-128 Downloads
Đurđana Ozretić Došen
Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach pp. 129-146 Downloads
Damir Dobrinić
Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM pp. 147-168 Downloads
Kashif Farhat, Sany Sanuri Mohd Mokhtar and Salniza Md. Salleh
The Link Between Causal Attribution and Recovery Satisfaction in Mobile Money Transaction Failures: The Mediating Role of Negative Emotions pp. 169-185 Downloads
Hamza Hussein Malombe and Deepjyoti Choudhury
Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry pp. 187-203 Downloads
Ahmet Tuz and Begum Sertyesilisik
Athletic Looking Sales Personnel: Do Men Buy More from Men? pp. 205-220 Downloads
Raju Rosha and Navdeep Kaur
The Role of Trust-Based Active Participation as a Learning M pp. 221-235 Downloads
Iwan Hermawan and Suharnomo
Historical note: A Brief Overview of the History of FEB pp. 237-242 Downloads
Željko Sirk

Volume 32, issue 1, 2020

Editorial preface pp. 5-7 Downloads
Đurđana Ozretić Došen
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior? pp. 9-25 Downloads
Matej Kovač and Vesna Žabkar
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements pp. 27-46 Downloads
Margarita De-Miguel-Guzmán, Carlos Ronquillo-Bolaños, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer and Rodobaldo Martínez-Vivar
The Role of Social and Business Networks in the Internationalization of Born Global Firms: Evidence from Serbia pp. 47-64 Downloads
Sanja Mitić and Branko Rakita
Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment pp. 65-78 Downloads
Jan Zavodny Pospisil, Lucie Sara Zavodna and Matej Jiranek
Determinants of Repurchase Intention and Switching Intention: Analysis of Online Travel Agent, Peer-To-Peer Accommodation, and Virtual Hotel Operator Platforms pp. 79-96 Downloads
Andrianto Prasetya Nugroho and Sri Rahayu Hijrah Hati
Testing Different Loyalty Types in a Destination pp. 97-112 Downloads
Marina Laškarin Ažić, Jasmina Dlačić and Vlado Galičić
Page updated 2022-09-24