Tržište/Market

2007 - 2023

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

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Editorial preface pp. 147-148: Đurđana Ozretić Došen
Longitudinal study of food-related lifestyle of Croatian consumers pp. 149-166: Tanja Kesić and Sunčana Piri Rajh
Perceived role of marketing activities in the context of transitional economy pp. 167-182: Sigitas Urbonavičius and Vytautas Dikčius
Consumer segmentation based on the level of environmental responsibility pp. 183-202: Marija Ham
Perceptions among Croatian surgeons of services marketing application to health care organizations pp. 203-218: Đurđana Ozretić Došen and Vide Bilić
Fashion marketing in textile and clothing industry pp. 219-234: Alica Grilec Kaurić
Long-term impact of sales promotion on brand image pp. 235-246: Danijela Mandić
Privacy and security in e-commerce pp. 247-260: Milan Mandić
Novak, I.: Sportski marketing i industrija sporta pp. 261-264: Manuela Sentđerđi
Gladwell, M.: Izvan prosjeka - Priča o uspjehu pp. 265-268: Kristina Petljak
Renko, N.: Strategije marketinga pp. 269-271: Ružica Butigan
Ide(m)o u Istru pp. 273-275: Sanja Buterin, Tanja Komarac and Darija Kraševac

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Socially responsible marketing decisions - scale development pp. 7-23: Dina Lončarić
Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context pp. 25-41: Dario Miočević and Biljana Crnjak-Karanović
Segments of marketers based on a perceived importance of marketing knowledge and skills pp. 43-54: Vesna Žabkar and Maja Hosta
Croatian employee’s behavior and attitudes with respect to ethical norms for business practices pp. 55-68: Marina Dabic
Effects of selected elements of cause-related marketing program on brand choice pp. 68-79: Dubravka Sinčić Ćorić and Nataša Kurnoga Živadinović
Research of private label development in Croatia pp. 81-94: Sandra Horvat
Small and medium-sized firms top management teams’ decision making in global acquisitions pp. 95-117: Timothy Kiessling, Michael Harvey and Miriam Moeller
Senge, P., Scharmer, C.O., Jaworski, J., Flowers, B.S.: PRESENCE - Human Purpose and the Field of the Future pp. 119-123: Veronika V. Hitrec
Larreche, J.C.: The momentum effect: how to ignite the exeptional growth pp. 125-127: Martina Dragojević Trcol
Grbavac, B.: Načela marketinga pp. 129-133: Ivana Tonković

Editorial preface pp. 131-132: Đurđana Ozretić Došen
Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model pp. 133-147: Ivan-Damir Anić and Edo Rajh
Corporate communications impact on corporate image and corporate competitiveness pp. 149-162: Valentina Pirić
Destination image and key drivers of perceived destination attractiveness pp. 163-178: Darko Prebežac and Josip Mikulic
FBIH financial market segmentation on the basis of image factors pp. 179-193: Arnela Bevanda
Determinants of customer satisfaction with service encounter pp. 195-210: Ariana Nefat and Nika Paus
Organization of international sporting events as a country’s promotional economic image tool pp. 211-230: Božo Skoko and Igor Vukasović
Measuring instruments of corporate reputation pp. 231-249: Damir Grgić
Pavičić, J., Alfierević, N., Aleksić, Lj.: Marketing i menadžment u kulturi i umjetnosti pp. 251-252: Morana Fudurić
Marušić, M.:Plan marketinga pp. 253-255: Željko Kukurin
Cannes Lions 2008 pp. 257-259: Natalia Anić and Emanuel Tutek

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Brand management of Slovenian export companies pp. 7-23: Aleksandra Pisnik Korda and Boris Snoj
Application of conjoint analysis in studying demand for mp3 players on the B-H market pp. 25-36: Emir Kurtović, Muris Čičić and Emir Agić
The INC. 500 and social media: Marketing research pp. 37-47: Nora Ganim Barnes, Eric Mattson and Mira Marušić
Marketing in contemporary world: situational vs. postmodern paradigm pp. 49-60: Tanja Kesić and Ivana Kursan
Paths to continuous improvement of a CRM strategy pp. 61-77: Lluís G. Renart and Carles Cabré
Importance of marketing management in the world pfarmaceutical industry pp. 79-93: Dragan Kesič and Andrej Bertoncelj
Impact of promotion children’s savings pp. 95-108: Damir Ribić
Vranešević, T.:Upravljanje markama pp. 109-111: Irena Pandza Bajs
Fisk, P.:Marketinški genij pp. 113-115: Tatjana Škare

Effects of top management involvement in integrated marketing communications pp. 159-171: Nina Hočevar, Vesna Žabkar and Damijan Mumel
Country image determinants: Canada’s image in the Republic of Croatia pp. 173-188: Đurđana Ozretić Došen, Vatroslav Skare and Zoran Krupka
Strategy of image management in retail shops pp. 189-199: Sandra Soče Kraljević
Color in marketing communications: Disscusing the role of color as a mediating variable in the process of communication pp. 201-211: Ana Tkalac Verčič and Anita Kuharić Smrekar
Card products market in the Republic of Croatia pp. 213-230: Ivana Šučur
Research on user satisfaction with the quality of services in secondary education in Croatia pp. 231-239: Olivera Jurković Majić
Marketing campaigns and politics – British experience pp. 241-255: Halida Sarajlić
Vrijeme je za neke promjene u marketingu? pp. 257-262: Veronika Vugrinec Hitrec
Tanja Kesić: "Ponašanje potrošača" pp. 263-265: Sunčana Piri Rajh
Jozo Previšić i Đurđana Ozretić Došen (urednici): "Osnove marketinga" pp. 267-269: Sandra Horvat

The influence of age perception on women consumer behavior pp. 7-22: Damijan Mumel and Bruno Završnik
Quality management of airport services – An analysis of the multifactor structure of customer satisfaction pp. 23-42: Josip Mikulic
Impact of CRM on the competitiveness level of ICT services in Croatian service providers pp. 43-58: Dražen Alerić
Service marketing application analysis in the case of driving schools in the Republic of Croatia pp. 59-72: Silvije Jerčinović
Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance pp. 73-84: Ivana First
Connection between customer relationship management and brand equity pp. 85-98: Miroslav Mandić
Chain store management through private labels strategy pp. 99-114: Martina Sopta
The role of customers in higher education: Are students active stakeholders? pp. 115-132: Zoran Mihanović
W. Chan Kim, Renne Mauborgne: "Strategija plavog oceana" pp. 133-136: Veronika Vugrinec Hitrec
Philip Kotler: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" pp. 137-140: Mario Pepur
Francis Buttle: "Customer relationship management: concepts and tools" pp. 141-144: Dario Miočević