Tržište/Market

2007 - 2025

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

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Editorial preface pp. 149-150: Đurđana Ozretić Došen
Influence of materialism on life satisfaction pp. 151-166: Eda Gurel Atay, Joseph Sirgy, Melika Husić and Muris Čičić
Evolution of traditional university business school into market-oriented knowledge provider pp. 167-188: Milan Jurše
Managers’ and companies’ knowledge orientation as business performance drivers pp. 189-204: Jolanta Mazur and Marianna Strzyżewska
Consumers in Slovenia: values, personality types and consumerist attitudes pp. 205-222: Vesna Žabkar and Tomaž Kolar
Internal and external market orientation as organizational resources - consequences for market and financial performance pp. 223-241: Boris Snoj and Borut Milfelner
Effect of the business environment on market orientation and performance in an emerging country pp. 243-254: József Berács and Gábor Nagy
How research on marketing in Central and Eastern Europe can advance international marketing theory pp. 255-268: Arnold Schuh
Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima pp. 269-272: Tanja Komarac

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Influence of demographic and individual difference factors on impulse buying pp. 7-28: Mirela Mihić and Ivana Kursan
Gender differences in Croatian consumer decision-making styles pp. 29-42: Ivan-Damir Anić, Sunčana Piri Rajh and Edo Rajh
Effect of media relations on audiences: comparing how editorials and advertising influence behavior pp. 43-55: Ana Tkalac Verčič and Đurđica Vučković
Internationalization of small and medium-sized enterprises pp. 57-76: Zoran Paunović and Darko Prebežac
Impact of autochthonous music on the creation of tourist destination image pp. 77-92: Željko Blagus
Organic food category research among leading food retailers in Croatia pp. 93-112: Kristina Petljak
Differentiation of car rental services in the Croatian market pp. 113-128: Karolina Karlo Marijanović
Tomašević Lišanin, M.: Profesionalna prodaja i pregovaranje pp. 129-131: Andrea Razum
Tomašević Lišanin, M.: Poslovni slučajevi iz prodaje i pregovaranja pp. 133-136: Kristina Ozimec

Editorial preface pp. 147-148: Đurđana Ozretić Došen
Longitudinal study of food-related lifestyle of Croatian consumers pp. 149-166: Tanja Kesić and Sunčana Piri Rajh
Perceived role of marketing activities in the context of transitional economy pp. 167-182: Sigitas Urbonavičius and Vytautas Dikčius
Consumer segmentation based on the level of environmental responsibility pp. 183-202: Marija Ham
Perceptions among Croatian surgeons of services marketing application to health care organizations pp. 203-218: Đurđana Ozretić Došen and Vide Bilić
Fashion marketing in textile and clothing industry pp. 219-234: Alica Grilec Kaurić
Long-term impact of sales promotion on brand image pp. 235-246: Danijela Mandić
Privacy and security in e-commerce pp. 247-260: Milan Mandić
Novak, I.: Sportski marketing i industrija sporta pp. 261-264: Manuela Sentđerđi
Gladwell, M.: Izvan prosjeka - Priča o uspjehu pp. 265-268: Kristina Petljak
Renko, N.: Strategije marketinga pp. 269-271: Ružica Butigan
Ide(m)o u Istru pp. 273-275: Sanja Buterin, Tanja Komarac and Darija Kraševac

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Socially responsible marketing decisions - scale development pp. 7-23: Dina Lončarić
Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context pp. 25-41: Dario Miočević and Biljana Crnjak-Karanović
Segments of marketers based on a perceived importance of marketing knowledge and skills pp. 43-54: Vesna Žabkar and Maja Hosta
Croatian employee’s behavior and attitudes with respect to ethical norms for business practices pp. 55-68: Marina Dabic
Effects of selected elements of cause-related marketing program on brand choice pp. 68-79: Dubravka Sinčić Ćorić and Nataša Kurnoga Živadinović
Research of private label development in Croatia pp. 81-94: Sandra Horvat
Small and medium-sized firms top management teams’ decision making in global acquisitions pp. 95-117: Timothy Kiessling, Michael Harvey and Miriam Moeller
Senge, P., Scharmer, C.O., Jaworski, J., Flowers, B.S.: PRESENCE - Human Purpose and the Field of the Future pp. 119-123: Veronika V. Hitrec
Larreche, J.C.: The momentum effect: how to ignite the exeptional growth pp. 125-127: Martina Dragojević Trcol
Grbavac, B.: Načela marketinga pp. 129-133: Ivana Tonković

Editorial preface pp. 131-132: Đurđana Ozretić Došen
Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model pp. 133-147: Ivan-Damir Anić and Edo Rajh
Corporate communications impact on corporate image and corporate competitiveness pp. 149-162: Valentina Pirić
Destination image and key drivers of perceived destination attractiveness pp. 163-178: Darko Prebežac and Josip Mikulic
FBIH financial market segmentation on the basis of image factors pp. 179-193: Arnela Bevanda
Determinants of customer satisfaction with service encounter pp. 195-210: Ariana Nefat and Nika Paus
Organization of international sporting events as a country’s promotional economic image tool pp. 211-230: Božo Skoko and Igor Vukasović
Measuring instruments of corporate reputation pp. 231-249: Damir Grgić
Pavičić, J., Alfierević, N., Aleksić, Lj.: Marketing i menadžment u kulturi i umjetnosti pp. 251-252: Morana Fudurić
Marušić, M.:Plan marketinga pp. 253-255: Željko Kukurin
Cannes Lions 2008 pp. 257-259: Natalia Anić and Emanuel Tutek

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Brand management of Slovenian export companies pp. 7-23: Aleksandra Pisnik Korda and Boris Snoj
Application of conjoint analysis in studying demand for mp3 players on the B-H market pp. 25-36: Emir Kurtović, Muris Čičić and Emir Agić
The INC. 500 and social media: Marketing research pp. 37-47: Nora Ganim Barnes, Eric Mattson and Mira Marušić
Marketing in contemporary world: situational vs. postmodern paradigm pp. 49-60: Tanja Kesić and Ivana Kursan
Paths to continuous improvement of a CRM strategy pp. 61-77: Lluís G. Renart and Carles Cabré
Importance of marketing management in the world pfarmaceutical industry pp. 79-93: Dragan Kesič and Andrej Bertoncelj
Impact of promotion children’s savings pp. 95-108: Damir Ribić
Vranešević, T.:Upravljanje markama pp. 109-111: Irena Pandza Bajs
Fisk, P.:Marketinški genij pp. 113-115: Tatjana Škare