Tržište/Market

2007 - 2023

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

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Editorial preface pp. 160-161: Đurđana Ozretić Došen
Competitiveness through strategic orientation pp. 163-185: Diego Monferrer, Maria Ripolles and Andreu Blesa
A key to prosperity in hypercompetitive markets: organizational “hyperflexibility” pp. 189-200: James Carlopio, Michael Harvey and Timothy Kiessling
Early warning systems - empirical evidence pp. 201-218: Nidžara Osmanagić Bedenik, Alexandra Rausch and Davor Labas
Concept of reputation: different perspectives and robust empirical understandings pp. 219-244: Goran Vlašić and Josef Langer
Pakistani childrens’ views of TV advertising pp. 245-261: Muhammad Kashif, Umair Altaf, Sajid Ali, Umer Asif, Hafiz Muhammad Ayub, Wafa Abeer and Ernest Cyril De Run
Problems of sales force turnover and possible solutions pp. 263-278: Tihana Poljak and Marija Tomasevic Lisanin
Perceived value creation process: focus on the company offer pp. 279-296: Irena Pandza Bajs
Ellery, T., Hansen, N.: Pharmaceutical lifecycle management: Making the most of each and every brand pp. 297-299: Iva Živaljić
Macinnis, D.J., Folkes, V.S.: The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies pp. 301-304: Selma Kadić-Maglajić and Jasmina Dlačić
Grbac, B., Meler, M.: Metrika marketinga pp. 305-307: Dina Lončarić

Editorial Preface pp. 5-6: Đurđana Ozretić Došen
The impact of marketing resources on corporate competitiveness pp. 7-21: Tamás Gyulavári and Zsófia Kenesei
Corporate reputation index: empirical research in banking sector pp. 23-45: Damir Grgić
Service quality concept and measurement in the business consulting market pp. 47-66: Dragan Benazić and Đurđana Ozretić Došen
Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests pp. 67-83: Maja Šerić and Irene Gil Saura
Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis pp. 85-102: Mónika-Anetta Alt
Intergenerational influence and rituals - children’s behaviour with new school year pp. 103-116: Katherine C. Sredl, Ružica Butigan and Nataša Renko
Comparison of perceived value structural models pp. 117-133: Sunčana Piri Rajh
Lindstrom, M.: "Brandwashed - tricks companies use to manipulate our minds and persuade us to buy" pp. 135-138: Darija Hays
Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga" pp. 139-143: Tanja Komarac
Dobrinić, D. (ur.): "Marketing i baze podataka" pp. 145-148: Iva Gregurec

Editorial preface pp. 141-141: Đurđana Ozretić Došen
Role of corporate social responsibility (CSR) in business planning and practice of Croatian companies pp. 143-164: Nidžara Osmanagić Bedenik and Davor Labas
Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis pp. 165-187: Matevž Rašković, Maja Makovec Brenčič and Barbara Moerec
Research on organic food purchase in Croatia pp. 189-207: Vesna Brčić-Stipčević and Kristina Petljak
Determinants and antecedents of sales organization effectiveness pp. 209-226: Andrea Razum
Commercial real estate marketing - The importance of office location on corporate image pp. 227-246: Petra Škevin
Analysis of the LOHAS consumer segment attitudes with regard to green brands pp. 247-262: Zoran Krupka and David Kelečić
Do we need a new framework for managing Internet marketing activities? pp. 263-279: Vatroslav Skare
Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind" pp. 281-286: Neven Kružljak
Kritički prikaz: Grbac, B.: "Izazovi međunarodnog tržišta" pp. 287-290: Ivana Tonković Pražić

Editorial Preface pp. 5-6: Đurđana Ozretić Došen
Tourism Destination Image Formation – The Case of Dubrovnik, Croatia pp. 7-25: Tanja Kesić and Ivana Pavlić
Key Supplier Relationship Management: The Case of Croatian Medium-Sized and Large Manufacturing Companies pp. 27-44: Dario Miočević
Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference pp. 45-61: Ivana First and Marija Tomić
Marketing Innovations in Croatia pp. 63-72: Ljiljana Božić
Role of Relationship Marketing in Small and Medium-Sized Entreprises pp. 89-104: Ružica Butigan and Ivana Mahnić
Implementation of Direct Marketing to the Family as the End Consumer pp. 105-119: Lana Kosić
Previšić, J. (ur.): Leksikon marketinga pp. 121-122: Slaven Ravlić
Thomas, D.: Deluxe: kako je luksuz izgubio sjaj pp. 123-126: Tanja Komarac

Editorial preface pp. 149-150: Đurđana Ozretić Došen
Influence of materialism on life satisfaction pp. 151-166: Eda Gurel Atay, Joseph Sirgy, Melika Husić and Muris Čičić
Evolution of traditional university business school into market-oriented knowledge provider pp. 167-188: Milan Jurše
Managers’ and companies’ knowledge orientation as business performance drivers pp. 189-204: Jolanta Mazur and Marianna Strzyżewska
Consumers in Slovenia: values, personality types and consumerist attitudes pp. 205-222: Vesna Žabkar and Tomaž Kolar
Internal and external market orientation as organizational resources - consequences for market and financial performance pp. 223-241: Boris Snoj and Borut Milfelner
Effect of the business environment on market orientation and performance in an emerging country pp. 243-254: József Berács and Gábor Nagy
How research on marketing in Central and Eastern Europe can advance international marketing theory pp. 255-268: Arnold Schuh
Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima pp. 269-272: Tanja Komarac

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Influence of demographic and individual difference factors on impulse buying pp. 7-28: Mirela Mihić and Ivana Kursan
Gender differences in Croatian consumer decision-making styles pp. 29-42: Ivan-Damir Anić, Sunčana Piri Rajh and Edo Rajh
Effect of media relations on audiences: comparing how editorials and advertising influence behavior pp. 43-55: Ana Tkalac Verčič and Đurđica Vučković
Internationalization of small and medium-sized enterprises pp. 57-76: Zoran Paunović and Darko Prebežac
Impact of autochthonous music on the creation of tourist destination image pp. 77-92: Željko Blagus
Organic food category research among leading food retailers in Croatia pp. 93-112: Kristina Petljak
Differentiation of car rental services in the Croatian market pp. 113-128: Karolina Karlo Marijanović
Tomašević Lišanin, M.: Profesionalna prodaja i pregovaranje pp. 129-131: Andrea Razum
Tomašević Lišanin, M.: Poslovni slučajevi iz prodaje i pregovaranja pp. 133-136: Kristina Ozimec