Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities

Wadim Strielkowski, Jing Wang and Stephen Platt ()
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Jing Wang: School of Management, Shandong University
Stephen Platt: Faculty of Social Sciences and Art, University of Nottingham

Tržište/Market, 2013, vol. 25, issue 2, 161-176

Abstract: This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs.

Keywords: consumer preferences; marketing; tourism economics; cultural heritage; e-services (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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