Tržište/Market

2007 - 2025

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 29, issue 2, 2017

Editorial preface pp. 123-124

Đurđana Ozretić Došen

Online Habits of the 55 plus Generation in a Selected Region of the Czech Republic pp. 125-138

Čeněk Celer and Michaela Jánská

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia) pp. 139-159

Purwanto and Kuswandi

Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan pp. 161-176

Wajeeha Aslam, Marija Ham and Imtiaz Arif

Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms pp. 177-192

Roby Setiadi, Kardison Lumban Batu and Harry Soesanto

Promoting Tourism Destination through Film-Induced Tourism: The Case of Japan pp. 193-203

Wadim Strielkowski

Market Segmentation: An Application to the Schist Village Tourism Destinations pp. 205-218

Arminda Paço and Manuel Martinho

Volume 29, issue 1, 2017

Editorial preface pp. 5-6

Đurđana Ozretić Došen

Corporate and Non-Profit Social Media Policies: A Content Analysis pp. 7-22

Morana Fudurić and Andreina Mandelli

Social Media Marketing in Comparison With Other Forms of Marketing in the Slovak Banking Sector pp. 23-38

Martin Vejačka

The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers pp. 39-57

Pramono Hari Adi, Faizal Wihuda and Wiwiek Rabiatul Adawiyah

Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands pp. 59-74

Rajshree Panda and Deepa Kapoor

The Impact of Organizational Crisis Preparedness on Firm Business Performance pp. 75-92

Davor Labaš

Push and Pull Factors of Senior Travelers: The Lingering Influence of Past Restrictions pp. 93-108

Sigitas Urbonavicius, Tomas Palaima, Indre Radaviciene and Joseph Cherian

Volume 28, issue 2, 2016

Editorial preface pp. 129-130

Đurđana Ozretić Došen

An Overview of Research on Marketing Ethics Education pp. 131-142

Daniela Hrehová and Pavel Žiaran

Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption pp. 143-157

Maja Hosta and Vesna Žabkar

Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach pp. 159-172

Maja Šerić, Irene Gil Saura and Josip Mikulic

Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model pp. 173-190

Pedro Longart, Eugenia Wickens and Ali Bakir

The Importance of Perceived Service Value in Retail Banking Services pp. 191-212

Aleksandra Pisnik, Jasmina Dlačić and Borut Milfelner

Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers pp. 213-229

Peter Jones, Daphne Comfort and David Hillier

Volume 28, issue 1, 2016

Editorial preface pp. 5-6

Đurđana Ozretić Došen

Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms pp. 7-27

Ljiljana Božić and Pierre Mohnen

Ethical Marketing Practices viewed through Consumer Spectacles pp. 29-45

Pranav Kumar and Sany Sanuri Mohd. Mokhtar

Measuring Customer Experience in Bancassurance: An Empirical Study pp. 47-62

Mousumi Choudhury, Ranjit Singh and Hemanta Saikia

Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina pp. 63-78

Marija Čutura and Katerina Malić Bandur

The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia pp. 79-91

František Pollák and Peter Dorčák

Open-Rate Controlled Experiment in E-Mail Marketing Campaigns pp. 93-109

Antun Biloš, Davorin Turkalj and Ivan Kelić

Book review: Marketing Insights from a Changing Environment Bruno Grbac, Dina Lončarić, Jasmina Dlačić, Vesna Žabkar and Marko Grünhagen (Eds.) pp. 111-114

Iva Ribarić

Volume 27, issue 2, 2015

Editorial preface pp. 151-152

Đurđana Ozretić Došen

Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms pp. 153-170

Patrik Jangl

Generation Y Online Buying Patterns pp. 171-188

Katija Vojvodic and Matea Matić

Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach pp. 189-202

Naili Farida and Elia Ardyan

Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania pp. 203-220

Ovidiu Moisescu

The Influence of User-Generated Content on Tourists’ Choices pp. 221-236

Giacomo Del Chiappa, Carlota Lorenzo-Romero and María-del-Carmen Alarcón-del-Amo

Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly pp. 237-250

Helena Alves, Arminda do Paço and Carla Roberto

Analyzing Music Services Positioning Through Qualitative Research pp. 251-263

Manuel Cuadrado, María José Miquel and Juan D. Montoro

Volume 27, issue 1, 2015

Editorial preface pp. 5-6

Đurđana Ozretić Došen

The Trust-Committment-Flexibility Link in Transnational Buyer-Supplier Relationships: A Network Perspective pp. 7-19

Matevž Rašković and Maja Makovec Brenčič

Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption pp. 21-41

Rujipun Assarut and Somkiat Eiamkanchanalai

The Role of Market Researchers in Managerial Use of Market Research Information pp. 43-56

Tamara Keszey

The Influence of Service Quality on Satisfaction and Information System Continuance Intention pp. 57-74

Semina Halilović

The Impact of CRM System Use on Companies’ Customer Understanding: The Case of the Russian Ophthalmology Market pp. 75-92

Denis Klimanov and Ekaterina Frolkina

Sustainability and the UK’s Leading Retailers pp. 93-111

Peter Jones, Daphne Comfort and David Hillier

Turkish Political Market and the Perception of Political Parties pp. 113-136

Cihat Polat

Book Review: Grbac, B.: B2B Marketing pp. 137-138

Jasmina Dlačić

Volume 26, issue 2, 2014

Editorial preface pp. 145-146

Đurđana Ozretić Došen

Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory pp. 147-162

Martin Hernani Merino, Enver Gerald Tarazona Vargas, Antonieta Hamann Pastorino and José Afonso Mazzon

Rational Choice Theory and Addiction Behaviour pp. 163-177

Miloš Krstić

Applying the Theory of Planned Behavior in the Purchase of Organic Food pp. 179-197

Linda Martić Kuran and Mihić Mirela

A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities pp. 199-214

Tanja Komarac

Business Potential of Halloween: Sales and Trends pp. 215-225

Wadim Strielkowski

The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency pp. 227-244

Ana Slišković, Ivan Zebić, Ljiljana Gregov and Matilda Nikolić

Book review: Kirby L. J. Shannahan, Rachelle J. Shannahan, Alan J. Bush: Salesperson Coachability: What it is and Why it Matters pp. 245-250

Irena Zenzerović

Volume 26, issue 1, 2014

Editorial preface pp. 5-6

Đurđana Ozretić Došen

Personal Level Customer Orientation in Russian Direct Selling Market pp. 7-22

Alexander Rozhkov

Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry pp. 23-44

Maria Smirnova, Vera Rebiazina and Irina Moreva

Double Standards in the Judgment of Consumer versus Business Unethical Behavior pp. 45-57

Mindaugas Sinkevičius, Justina Gineikienė, Maik Huettinger and Benas Adomavičius

Research on the Relationship between Internal Communication Climate and Job Satisfaction and Employee Loyalty pp. 59-76

Tamara Sušanj Šulentić

Student Loyalty Modeling pp. 77-91

Lerbin R. Aritonang R.

Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment pp. 93-108

Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić and Muris Čičić

Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students pp. 109-122

Usman Ahmad, Muhammad Kashif, Jessica Eaton and Rooma Qadeer

Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) pp. 123-127

Tanja Komarac

Book review: Vranešević, T.: Tržišna istraživanja u poslovnom upravljanju pp. 129-131

Doris Peručić