Tržište/Market

2007 - 2023

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

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Editorial preface pp. 151-152: Đurđana Ozretić Došen
Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms pp. 153-170: Patrik Jangl
Generation Y Online Buying Patterns pp. 171-188: Katija Vojvodic and Matea Matić
Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach pp. 189-202: Naili Farida and Elia Ardyan
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania pp. 203-220: Ovidiu Moisescu
The Influence of User-Generated Content on Tourists’ Choices pp. 221-236: Giacomo Del Chiappa, Carlota Lorenzo-Romero and María-del-Carmen Alarcón-del-Amo
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly pp. 237-250: Helena Alves, Arminda do Paço and Carla Roberto
Analyzing Music Services Positioning Through Qualitative Research pp. 251-263: Manuel Cuadrado, María José Miquel and Juan D. Montoro

Editorial preface pp. 5-6: Đurđana Ozretić Došen
The Trust-Committment-Flexibility Link in Transnational Buyer-Supplier Relationships: A Network Perspective pp. 7-19: Matevž Rašković and Maja Makovec Brenčič
Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption pp. 21-41: Rujipun Assarut and Somkiat Eiamkanchanalai
The Role of Market Researchers in Managerial Use of Market Research Information pp. 43-56: Tamara Keszey
The Influence of Service Quality on Satisfaction and Information System Continuance Intention pp. 57-74: Semina Halilović
The Impact of CRM System Use on Companies’ Customer Understanding: The Case of the Russian Ophthalmology Market pp. 75-92: Denis Klimanov and Ekaterina Frolkina
Sustainability and the UK’s Leading Retailers pp. 93-111: Peter Jones, Daphne Comfort and David Hillier
Turkish Political Market and the Perception of Political Parties pp. 113-136: Cihat Polat
Book Review: Grbac, B.: B2B Marketing pp. 137-138: Jasmina Dlačić

Editorial preface pp. 145-146: Đurđana Ozretić Došen
Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory pp. 147-162: Martin Hernani Merino, Enver Gerald Tarazona Vargas, Antonieta Hamann Pastorino and José Afonso Mazzon
Rational Choice Theory and Addiction Behaviour pp. 163-177: Miloš Krstić
Applying the Theory of Planned Behavior in the Purchase of Organic Food pp. 179-197: Linda Martić Kuran and Mihić Mirela
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities pp. 199-214: Tanja Komarac
Business Potential of Halloween: Sales and Trends pp. 215-225: Wadim Strielkowski
The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency pp. 227-244: Ana Slišković, Ivan Zebić, Ljiljana Gregov and Matilda Nikolić
Book review: Kirby L. J. Shannahan, Rachelle J. Shannahan, Alan J. Bush: Salesperson Coachability: What it is and Why it Matters pp. 245-250: Irena Zenzerović

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Personal Level Customer Orientation in Russian Direct Selling Market pp. 7-22: Alexander Rozhkov
Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry pp. 23-44: Maria Smirnova, Vera Rebiazina and Irina Moreva
Double Standards in the Judgment of Consumer versus Business Unethical Behavior pp. 45-57: Mindaugas Sinkevičius, Justina Gineikienė, Maik Huettinger and Benas Adomavičius
Research on the Relationship between Internal Communication Climate and Job Satisfaction and Employee Loyalty pp. 59-76: Tamara Sušanj Šulentić
Student Loyalty Modeling pp. 77-91: Lerbin R. Aritonang R.
Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment pp. 93-108: Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić and Muris Čičić
Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students pp. 109-122: Usman Ahmad, Muhammad Kashif, Jessica Eaton and Rooma Qadeer
Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) pp. 123-127: Tanja Komarac
Book review: Vranešević, T.: Tržišna istraživanja u poslovnom upravljanju pp. 129-131: Doris Peručić

Editorial preface pp. 121-122: Đurđana Ozretić Došen
Market orientation, innovation and organizational commitment in industrial firms pp. 123-142: Antonio Carrizo Moreira and Pedro Miguel Silva
Generational cohorts and their attitudes toward advertising pp. 143-160: Ernest Cyril de Run and Hiram Ting
Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities pp. 161-176: Wadim Strielkowski, Jing Wang and Stephen Platt
MBA sudents' satisfaction and loyality: state vs. private universities in Turkey pp. 177-198: Nihat Kamil Anil and Gulnur Eti Icli
Theories on the impact of weather on consumer spending and retail sales pp. 199-211: Ivana Štulec
Perceived risk vs. intention to adopt e-commerce - a pilot study of potential moderators pp. 213-229: Patricea Elena Bertea and Adriana Zait
Technology acceptance model and the paths to online customer loyalty in an emerging market pp. 231-248: Nguyen Thi Tuyet Mai, Takahashi Yoshi and Nham Phong Tuan
Book review: Cain, S.: "Tišina" pp. 249-253: Maja Sorić

Editorial preface pp. 5-6: Đurđana Ozretić Došen
Cultural aspects of decision-making in online purchases pp. 7-20: Natalija Guseva
An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia pp. 21-36: Anita Ciunova-Shuleska, Nikolina Palamidovska and Marija Grishin
Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships pp. 37-50: Matevž Rašković, Maja Makovec Brenčić, Anuška Ferligoj and Jan C. Fransoo
Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content pp. 51-62: Andrea Muškinja and Ivana First Komen
Application of product life cycle concept to private label management pp. 63-75: Sandra Horvat
Business knowledge as a function of development: economic diplomacy in the Republic of Croatia pp. 77-96: Mirko Bilandžić and Ivona Barun
Book Review: Engeseth, S.: "Sharkonomics" pp. 97-101: Maja Sorić
Book Review: Martinović, M.: "Marketing u Hrvatskoj – 55 poslovnih slučajeva" pp. 103-107: Andrea Razum