Tržište/Market

2007 - 2025

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
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Volume 32, issue SI, 2020

Editorial preface pp. 5-7

Dubravka Sinčić Ćorić and Sunčana Piri Rajh

Consumer Segmentation in Food Retailing in Croatia: A Latent Class Analysis pp. 9-29

Ivana Pavlić, Katija Vojvodic and Barbara Puh

On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification pp. 31-48

Anna Rogala, Renata Nestorowicz and Ewa Jerzyk

Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions pp. 49-65

Kristina Črnjar, Jasmina Dlačić and Borut Milfelner

Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post pp. 67-81

Matia Torbarina, Lara Jelenc and Ivana Brkljačić

Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes pp. 83-97

Ivana Kursan Milaković, Mirela Mihić and Ivana Boljat

Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers pp. 99-113

Branka Dropulić and Zoran Krupka

The Role of Financial Education in Adolescent Consumers’ Financial Knowledge Enhancement pp. 115-130

Andrea Lučić, Dajana Barbić and Marija Uzelac

Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview pp. 131-146

Marija Čutura

Volume 32, issue 2, 2020

Editorial preface pp. 127-128

Đurđana Ozretić Došen

Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach pp. 129-146

Damir Dobrinić

Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM pp. 147-168

Kashif Farhat, Sany Sanuri Mohd Mokhtar and Salniza Md. Salleh

The Link Between Causal Attribution and Recovery Satisfaction in Mobile Money Transaction Failures: The Mediating Role of Negative Emotions pp. 169-185

Hamza Hussein Malombe and Deepjyoti Choudhury

Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry pp. 187-203

Ahmet Tuz and Begum Sertyesilisik

Athletic Looking Sales Personnel: Do Men Buy More from Men? pp. 205-220

Raju Rosha and Navdeep Kaur

The Role of Trust-Based Active Participation as a Learning M pp. 221-235

Iwan Hermawan and Suharnomo

Historical note: A Brief Overview of the History of FEB pp. 237-242

Željko Sirk

Volume 32, issue 1, 2020

Editorial preface pp. 5-7

Đurđana Ozretić Došen

Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior? pp. 9-25

Matej Kovač and Vesna Žabkar

Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements pp. 27-46

Margarita De-Miguel-Guzmán, Carlos Ronquillo-Bolaños, Alexander Sánchez-Rodríguez, Gelmar Vidal, Reyner Pérez-Campdesuñer and Rodobaldo Martínez-Vivar

The Role of Social and Business Networks in the Internationalization of Born Global Firms: Evidence from Serbia pp. 47-64

Sanja Mitić and Branko Rakita

Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment pp. 65-78

Jan Zavodny Pospisil, Lucie Sara Zavodna and Matej Jiranek

Determinants of Repurchase Intention and Switching Intention: Analysis of Online Travel Agent, Peer-To-Peer Accommodation, and Virtual Hotel Operator Platforms pp. 79-96

Andrianto Prasetya Nugroho and Sri Rahayu Hijrah Hati

Testing Different Loyalty Types in a Destination pp. 97-112

Marina Laškarin Ažić, Jasmina Dlačić and Vlado Galičić

Volume 31, issue 2, 2019

Editorial preface pp. 137-138

Đurđana Ozretić Došen

Webrooming: A Way of Dealing with Uncertainties in Purchasing pp. 139-152

Vaida Kaduskeviciute and Sigitas Urbonavicius

Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing pp. 153-170

Javier F. de la Ballina and Isabel de la Ballina

Perceived Corporate Reputation and Pride as Drivers of Frontline Employees’ Reputation Impact Awareness: Mediating Role of Job Satisfaction pp. 171-185

Vesna Babić-Hodović and Maja Arslanagić-Kalajdžić

Factors That Influence the Relationship Between Customer Information Quality and Salesperson Performance pp. 187-207

Ida Bagus Nyoman Udayana, Prayekti and Eliya Ardyan

Toward a Theoretical Framework of Relationship Marketing in the Business Context pp. 209-226

Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd. Noor, Khandoker Mahmudur Rahman and Fizar Ahmed

PLS Modelling of Factors Aff ecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms pp. 227-247

Gabor Hetenyi, Magdolna Szilasi and Attila Lengyel

Matjaž Iršič, Borut Milfelner, Aleksandra Pisnik: Marketing - temeljni koncept in njihova uporaba v digitalnem okolju [Marketing – Basic Concepts and Their Application in a Digital Environment] pp. 249-250

Katarina Šebalj

Volume 31, issue 1, 2019

Editorial preface pp. 5-6

Đurđana Ozretić Došen

Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness pp. 7-22

Mateja Kos Koklič

What Determines the Loyalty of Airline Passengers? Findings of a Quantitative Data-Mining Study pp. 23-37

Bình Nghiêm-Phú

Marketing Decision-Making in Hungarian SMEs pp. 39-59

Mirkó Gáti and András Bauer

Sustainable Competitive Advantage of SMEs through Resource and Institutional-Based Management: An Empirical Study of Batik SMEs in Central Java, Indonesia pp. 61-82

Edy Dwi Kurniati, Indah Susilowati and Suharno Suharno

Incongruence in Brand Names and Its Effect on Consumer Preference pp. 83-96

Ferdian Hendrasto and Bagus Ibnu Utama

Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer pp. 97-121

László Kovács

Volume 30, issue 2, 2018

Editorial preface pp. 123-124

Đurđana Ozretić Došen

User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach pp. 125-145

Saba Resnik and Mateja Kos Koklič

Evaluating Dance Consumption through the Experiential Value Approach pp. 147-164

Manuel Cuadrado, Maja Šerić and Martina G. Gallarza

Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings pp. 165-176

Mirkó Gáti, Ariel Mitev and András Bauer

The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan pp. 177-194

Wajeeha Aslam, Imtiaz Arif, Kashif Farhat and Marium Khursheed

Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students pp. 195-211

Dunja Mestrovic and Nina J. Zugic

Use of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising pp. 213-229

Nauman Zaheer and Mihael Kline

Volume 30, issue 1, 2018

Editorial preface pp. 5-6

Đurđana Ozretić Došen

The Role of Employee Aff ective Delivery and Customer Perceived Control in Service Recovery pp. 7-22

Zsofia Kenesei and Krisztina Kolos

Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products pp. 23-39

Vytautas Dikčius, Indrė Pikturnienė, Vilmantė Pakalniškienė, James Reardon and Eleonora Šeimienė

The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention pp. 41-60

Natee Srisomthavil and Nuttapol Assarut

Can New Product Selling and Innovation in Sales Be Improved by Using Internal Marketing and Empowerment? pp. 61-75

Erik Ružić and Dragan Benazić

Do Perceived Culture Personality Traits Lead to a More Favourable Rating of Countries as Tourist Destinations? pp. 77-91

Tamás Gyulavári and Erzsébet Malota

The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model pp. 93-108

Nikola Drašković, Milivoj Marković and Christian Petersen