Tržište/Market

2007 - 2023

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

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Volume 31, issue 2, 2019

Editorial preface pp. 137-138

Đurđana Ozretić Došen

Webrooming: A Way of Dealing with Uncertainties in Purchasing pp. 139-152

Vaida Kaduskeviciute and Sigitas Urbonavicius

Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing pp. 153-170

Javier F. de la Ballina and Isabel de la Ballina

Perceived Corporate Reputation and Pride as Drivers of Frontline Employees’ Reputation Impact Awareness: Mediating Role of Job Satisfaction pp. 171-185

Vesna Babić-Hodović and Maja Arslanagić-Kalajdžić

Factors That Influence the Relationship Between Customer Information Quality and Salesperson Performance pp. 187-207

Ida Bagus Nyoman Udayana, Prayekti and Eliya Ardyan

Toward a Theoretical Framework of Relationship Marketing in the Business Context pp. 209-226

Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd. Noor, Khandoker Mahmudur Rahman and Fizar Ahmed

PLS Modelling of Factors Aff ecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms pp. 227-247

Gabor Hetenyi, Magdolna Szilasi and Attila Lengyel

Matjaž Iršič, Borut Milfelner, Aleksandra Pisnik: Marketing - temeljni koncept in njihova uporaba v digitalnem okolju [Marketing – Basic Concepts and Their Application in a Digital Environment] pp. 249-250

Katarina Šebalj

Volume 31, issue 1, 2019

Editorial preface pp. 5-6

Đurđana Ozretić Došen

Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness pp. 7-22

Mateja Kos Koklič

What Determines the Loyalty of Airline Passengers? Findings of a Quantitative Data-Mining Study pp. 23-37

Bình Nghiêm-Phú

Marketing Decision-Making in Hungarian SMEs pp. 39-59

Mirkó Gáti and András Bauer

Sustainable Competitive Advantage of SMEs through Resource and Institutional-Based Management: An Empirical Study of Batik SMEs in Central Java, Indonesia pp. 61-82

Edy Dwi Kurniati, Indah Susilowati and Suharno Suharno

Incongruence in Brand Names and Its Effect on Consumer Preference pp. 83-96

Ferdian Hendrasto and Bagus Ibnu Utama

Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer pp. 97-121

László Kovács

Volume 30, issue 2, 2018

Editorial preface pp. 123-124

Đurđana Ozretić Došen

User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach pp. 125-145

Saba Resnik and Mateja Kos Koklič

Evaluating Dance Consumption through the Experiential Value Approach pp. 147-164

Manuel Cuadrado, Maja Šerić and Martina G. Gallarza

Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings pp. 165-176

Mirkó Gáti, Ariel Mitev and András Bauer

The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan pp. 177-194

Wajeeha Aslam, Imtiaz Arif, Kashif Farhat and Marium Khursheed

Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students pp. 195-211

Dunja Mestrovic and Nina J. Zugic

Use of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising pp. 213-229

Nauman Zaheer and Mihael Kline

Volume 30, issue 1, 2018

Editorial preface pp. 5-6

Đurđana Ozretić Došen

The Role of Employee Aff ective Delivery and Customer Perceived Control in Service Recovery pp. 7-22

Zsofia Kenesei and Krisztina Kolos

Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products pp. 23-39

Vytautas Dikčius, Indrė Pikturnienė, Vilmantė Pakalniškienė, James Reardon and Eleonora Šeimienė

The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention pp. 41-60

Natee Srisomthavil and Nuttapol Assarut

Can New Product Selling and Innovation in Sales Be Improved by Using Internal Marketing and Empowerment? pp. 61-75

Erik Ružić and Dragan Benazić

Do Perceived Culture Personality Traits Lead to a More Favourable Rating of Countries as Tourist Destinations? pp. 77-91

Tamás Gyulavári and Erzsébet Malota

The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model pp. 93-108

Nikola Drašković, Milivoj Marković and Christian Petersen

Volume 29, issue 2, 2017

Editorial preface pp. 123-124

Đurđana Ozretić Došen

Online Habits of the 55 plus Generation in a Selected Region of the Czech Republic pp. 125-138

Čeněk Celer and Michaela Jánská

Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia) pp. 139-159

Purwanto and Kuswandi

Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan pp. 161-176

Wajeeha Aslam, Marija Ham and Imtiaz Arif

Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms pp. 177-192

Roby Setiadi, Kardison Lumban Batu and Harry Soesanto

Promoting Tourism Destination through Film-Induced Tourism: The Case of Japan pp. 193-203

Wadim Strielkowski

Market Segmentation: An Application to the Schist Village Tourism Destinations pp. 205-218

Arminda Paço and Manuel Martinho

Volume 29, issue 1, 2017

Editorial preface pp. 5-6

Đurđana Ozretić Došen

Corporate and Non-Profit Social Media Policies: A Content Analysis pp. 7-22

Morana Fudurić and Andreina Mandelli

Social Media Marketing in Comparison With Other Forms of Marketing in the Slovak Banking Sector pp. 23-38

Martin Vejačka

The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers pp. 39-57

Pramono Hari Adi, Faizal Wihuda and Wiwiek Rabiatul Adawiyah

Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands pp. 59-74

Rajshree Panda and Deepa Kapoor

The Impact of Organizational Crisis Preparedness on Firm Business Performance pp. 75-92

Davor Labaš

Push and Pull Factors of Senior Travelers: The Lingering Influence of Past Restrictions pp. 93-108

Sigitas Urbonavicius, Tomas Palaima, Indre Radaviciene and Joseph Cherian

Volume 28, issue 2, 2016

Editorial preface pp. 129-130

Đurđana Ozretić Došen

An Overview of Research on Marketing Ethics Education pp. 131-142

Daniela Hrehová and Pavel Žiaran

Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption pp. 143-157

Maja Hosta and Vesna Žabkar

Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach pp. 159-172

Maja Šerić, Irene Gil Saura and Josip Mikulic

Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model pp. 173-190

Pedro Longart, Eugenia Wickens and Ali Bakir

The Importance of Perceived Service Value in Retail Banking Services pp. 191-212

Aleksandra Pisnik, Jasmina Dlačić and Borut Milfelner

Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers pp. 213-229

Peter Jones, Daphne Comfort and David Hillier

Volume 28, issue 1, 2016

Editorial preface pp. 5-6

Đurđana Ozretić Došen

Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms pp. 7-27

Ljiljana Božić and Pierre Mohnen

Ethical Marketing Practices viewed through Consumer Spectacles pp. 29-45

Pranav Kumar and Sany Sanuri Mohd. Mokhtar

Measuring Customer Experience in Bancassurance: An Empirical Study pp. 47-62

Mousumi Choudhury, Ranjit Singh and Hemanta Saikia

Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina pp. 63-78

Marija Čutura and Katerina Malić Bandur

The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia pp. 79-91

František Pollák and Peter Dorčák

Open-Rate Controlled Experiment in E-Mail Marketing Campaigns pp. 93-109

Antun Biloš, Davorin Turkalj and Ivan Kelić

Book review: Marketing Insights from a Changing Environment Bruno Grbac, Dina Lončarić, Jasmina Dlačić, Vesna Žabkar and Marko Grünhagen (Eds.) pp. 111-114

Iva Ribarić