Tržište/Market

2007 - 2025

Current editor(s): Đurđana Ozretić Došen

From Faculty of Economics and Business, University of Zagreb
Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).

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Effects of top management involvement in integrated marketing communications pp. 159-171: Nina Hočevar, Vesna Žabkar and Damijan Mumel
Country image determinants: Canada’s image in the Republic of Croatia pp. 173-188: Đurđana Ozretić Došen, Vatroslav Skare and Zoran Krupka
Strategy of image management in retail shops pp. 189-199: Sandra Soče Kraljević
Color in marketing communications: Disscusing the role of color as a mediating variable in the process of communication pp. 201-211: Ana Tkalac Verčič and Anita Kuharić Smrekar
Card products market in the Republic of Croatia pp. 213-230: Ivana Šučur
Research on user satisfaction with the quality of services in secondary education in Croatia pp. 231-239: Olivera Jurković Majić
Marketing campaigns and politics – British experience pp. 241-255: Halida Sarajlić
Vrijeme je za neke promjene u marketingu? pp. 257-262: Veronika Vugrinec Hitrec
Tanja Kesić: "Ponašanje potrošača" pp. 263-265: Sunčana Piri Rajh
Jozo Previšić i Đurđana Ozretić Došen (urednici): "Osnove marketinga" pp. 267-269: Sandra Horvat

The influence of age perception on women consumer behavior pp. 7-22: Damijan Mumel and Bruno Završnik
Quality management of airport services – An analysis of the multifactor structure of customer satisfaction pp. 23-42: Josip Mikulic
Impact of CRM on the competitiveness level of ICT services in Croatian service providers pp. 43-58: Dražen Alerić
Service marketing application analysis in the case of driving schools in the Republic of Croatia pp. 59-72: Silvije Jerčinović
Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance pp. 73-84: Ivana First
Connection between customer relationship management and brand equity pp. 85-98: Miroslav Mandić
Chain store management through private labels strategy pp. 99-114: Martina Sopta
The role of customers in higher education: Are students active stakeholders? pp. 115-132: Zoran Mihanović
W. Chan Kim, Renne Mauborgne: "Strategija plavog oceana" pp. 133-136: Veronika Vugrinec Hitrec
Philip Kotler: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" pp. 137-140: Mario Pepur
Francis Buttle: "Customer relationship management: concepts and tools" pp. 141-144: Dario Miočević