Agribusiness Changes Caused by the Russian Food Embargo: An Interfirm Relationships Perspective

Olga A. Kusraeva () and Vera A. Rebiazina ()
Additional contact information
Olga A. Kusraeva: National Research University Higher School of Economics
Vera A. Rebiazina: National Research University Higher School of Economics

Tržište/Market, 2021, vol. 33, issue 1, 7-24

Abstract: Purpose – The objective of this paper is to identify the main directions of changes in Russian agribusiness caused by the food embargo through the lens of interfirm relationships. Design/Methodology/Approach – Qualitative research in the form of a focus group was conducted. The sample consisted of nine senior management representatives of Russian agribusinesses. Findings and implications – The study revealed that the Russian food embargo contributed to the development of interfirm relationships in Russian agribusiness. Both retailers and producers tend to use a relational approach and develop interfirm relationships in order to build sustainable value chains and long-term relationships with partners. The resulting conclusions represent important changes in interfirm relationships between different actors in Russian agribusiness: (1) retailers tend to interact with providers for the purpose of building sustainable value chains; (2) at the same time, the criteria retailers impose on their suppliers are changing gradually. Limitations – The limitations of the study are related primarily to the method used. Data collected from the focus group are not statistically representative of the entire Russian agribusiness. Additional research beyond this exploratory qualitative study is needed to test the assumptions and generalize the results. Originality – In the context of B2B marketing research, this study is the first to address changes in the value chain in the Russian food market. An analysis of the balance of power among its key players shows that the food embargo has challenged the structure of the Russian food market. The resulting changes in the criteria for building interfirm relationships have been dramatic for both suppliers and producers.

Keywords: agribusiness; embargo; interfirm relationships; emerging markets; Russia (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://hrcak.srce.hr/file/377274 (application/pdf)
None

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zag:market:v:33:y:2021:i:1:p:7-24

Ordering information: This journal article can be ordered from
Tržište/Market, Faculty of Economics and Business, Trg J. F. Kennedy 6, 10000 Zagreb, Croatia.
http://www.efzg.unizg.hr/trziste

Access Statistics for this article

Tržište/Market is currently edited by Đurđana Ozretić Došen

More articles in Tržište/Market from Faculty of Economics and Business, University of Zagreb Contact information at EDIRC.
Bibliographic data for series maintained by Tanja Komarac ( this e-mail address is bad, please contact ).