Pricing as a Strategic Capability

Shantanu Dutta, Mark Bergen, Daniel Levy (), Mark Ritson and Mark Zbaracki

EconStor Open Access Articles and Book Chapters, 2002, vol. 43, issue 3 (April 15, 2002), 61-66

Abstract: Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.

Keywords: Pricing; Strategy; Human Capital; Social Capital; Marketing; Systems Technology (search for similar items in EconPapers)
JEL-codes: E31 L11 L23 L26 M10 M21 M31 (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (18)

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