Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences

Chryssoula Chatzigeorgiou and Evangelos Christou

EconStor Open Access Articles and Book Chapters, 2020, vol. 6, issue 1, 25-32

Abstract: The study reported in this paper explores consumers’ experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as distribution channel in tourism scenario. In-depth interviews were conducted to explore consumers’ experiences when using social media distribution services and the results were compared to those of Mick and Fournier. The findings are similar, suggesting that when consumers adopt online technology like social media, they can simultaneously develop positive and negative attitudes. The findings of this study also suggest that the nature of some of the paradoxes experienced by consumers may depend on the industry (tourism in this study) and the technology (social media in this study) being investigated.

Keywords: adoption of technological innovations; social media; distribution channels; tourism marketing (search for similar items in EconPapers)
JEL-codes: L83 M1 O14 Z33 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (20)

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/215483/1/6-1-4.pdf (application/pdf)

Related works:
Working Paper: Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers' experiences (2020)
Working Paper: Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences (2020)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:espost:215483

DOI: 10.5281/zenodo.3603355

Access Statistics for this article

More articles in EconStor Open Access Articles and Book Chapters from ZBW - Leibniz Information Centre for Economics Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().