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Erst proben, dann loben - Steuerung des Vertriebs mit Hilfe von Testmärkten und Testgruppen

Hellmut D. Scholtz

EconStor Open Access Articles and Book Chapters, 1969, vol. 12, issue 22, 27-30

Abstract: Es wird aufgezeigt, wie Produktförderung und Reisendeneinsatz durch spezielle Gruppenvergleiche zielgerichteter und rentabler gestaltet werden können.

Keywords: Marketing; Reisendeneinsatz (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
Date: 1969
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