Deceptive counterfeiting and purchase intention towards products in anti-counterfeit packaging: An empirical investigation in Sub-Saharan Africa

Thomas Dobbelstein and Paul Mfopou Pepuere

Journal of Applied Leadership and Management, 2019, vol. 7, 19-30

Abstract: Research questions: What are the perceived risks factors that affect the consumer decisionmaking process in Sub-Saharan Africa? Are perceived risks useful predictor of the price acceptance of products in anti-counterfeit packaging? Methods: Empirical study with a strong focus on Sub-Saharan Africa based on 407 online consumer interviews about their risk perception for specific counterfeit product categories and their price acceptance of products in anticounterfeit packaging. Results: Although the analysis shows that perceived risks occur in the consumer decision-making process in Sub-Saharan Africa, there is no relationship between the perceived risks associated with counterfeit products occurring and the price acceptance of products in anti-counterfeit packaging.

Date: 2019
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/215719/1/19963-Article.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:hkjalm:215719

Access Statistics for this article

Journal of Applied Leadership and Management is currently edited by Christoph Desjardins

More articles in Journal of Applied Leadership and Management from Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().