Critical analysis of carbon dioxide emissions in a comparison of e-commerce and traditional retail

Tanja Schmitz

Journal of Applied Leadership and Management, 2020, vol. 8, 72-89

Abstract: Research questions: What impact has the transportation flow before the last mile on the comparison of carbon dioxide emissions between traditional and online retail? Methods: Hypotheses are tested by a mixed-method approach, which included a critical literature review and the collection of new primary data via interviews and secondary data from a collaborative company that was then used to reconstruct transportation flows. The emissions were then calculated with the use of DIN EN 16258. Results: This study has identified that traditional retail only produces fewer emissions when goods are directly sent from the producer to a store without any obstructions. In all other cases, online shopping produces considerably fewer emissions than traditional retail. The second major finding was that customer behavior does not influence the overall emissions.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hkjalm:251927

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