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Determinants of Innovation in Hotel and Travel Agency Service Industry: Impact of Information and Communication Technologies and Enterprise Readiness

Zrinka Marusic (), Ana Aleksic, Mirjana Pejic Bach, Mislav Ante Omazic and Jovana Zoroja
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Zrinka Marusic: Institute for Tourism, Zagreb, Croatia
Ana Aleksic: University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia
Mirjana Pejic Bach: University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia
Mislav Ante Omazic: University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia
Jovana Zoroja: University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia

Interdisciplinary Description of Complex Systems - scientific journal, 2019, vol. 17, issue 1-B, 209-225

Abstract: Innovation is generally considered as one of the main key drivers of economic growth. Fostering innovation activity helps firms to improve and maintain a competitive advantage on a global market, which is especially important for tourism firms that operate in a very competitive environment. The goal of the article is to explore the determinants of innovations in hotel and travel agency services. We tried to investigate the impact of information and communication technologies and the enterprise readiness on the innovations in hotel and travel agency service industry. In order to achieve this goal, the empirical survey was conducted on a sample of hotels and travel agencies in Croatia and Montenegro. Principal component analysis with Varimax factor rotation was applied on a set of information and communication technologies items. Three logistic regression models were developed for the hotel firms and travel agencies, separately. The research results showed the usage of information and communication technologies as well as enterprise readiness for innovations have a significant impact on innovation activities, but the impact was different between hotel firms and travel agencies.

Keywords: innovation; ICT; tourism industry; Croatia; Montenegro (search for similar items in EconPapers)
JEL-codes: L83 O31 Z32 (search for similar items in EconPapers)
Date: 2019
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