Web 2.0 Technologies in Business: Why not?

Mirela Mabic (), Marija Lasic and Jelena Zovko
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Mirela Mabic: University of Mostar - Faculty of Economics. Mostar, Bosnia and Herzegovina
Marija Lasic: University of Mostar - Faculty of Agriculture and Food Technology, Mostar, Bosnia and Herzegovina
Jelena Zovko: Mostar, Bosnia and Herzegovina

Interdisciplinary Description of Complex Systems - scientific journal, 2019, vol. 17, issue 2-B, 304-314

Abstract: The objective of the study was to explore the barriers or the reasons behind the insufficient use of Web 2.0 technology in companies. The empirical research was conducted among managers in companies in Bosnia and Herzegovina during 2015. The results indicate that managers see information technology infrastructure (department size, technology implementation costs) and computer illiteracy as the main barriers to intensified use of Web 2.0 technology in business. The least relevant obstacles are related to the lack of support from, and the inability to protect the data privacy and integrity in an adequate manner. The results indicate that significant efforts to promote the benefits that Web 2.0 technology brings to the business are needed, which would, in turn, significantly affect the perception of their disadvantages.

Keywords: web 2.0; barrier; Bosnia and Herzegovina; technology; obstacles (search for similar items in EconPapers)
JEL-codes: L86 M29 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:zna:indecs:v:17:y:2019:i:2-b:p:304-314

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