Living Lab - creative environment and thinking techniques for tourism development

Irena Sker () and Tamara Floricic
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Irena Sker: Juraj Dobrila University of Pula - Faculty of Economics and Tourism "Dr. Mijo Mirkoviæ", Pula, Croatia
Tamara Floricic: Juraj Dobrila University of Pula - Faculty of Economics and Tourism "Dr. Mijo Mirkoviæ", Pula, Croatia

Interdisciplinary Description of Complex Systems - scientific journal, 2020, vol. 18, issue 2B, 258-270

Abstract: The aim of the article is to analyse the justification for and efficiency of organising a Living Lab within the higher education system as an environment for the development of stimulating tourism ideas and entrepreneurship recommendations, and compare group creative thinking techniques for generating ideas - brainstorming and brainwriting in the Living Lab organisation - as recommendations for the effectiveness of further research. Through the Living Lab model, the techniques mentioned contribute to the development of creativity and generate quality and innovative ideas and, in accordance with these, the most efficient model for problem-solving in the tourism environment is proposed. The purpose of the article is to present an innovative model for consideration and evaluation of problems and potential solutions in tourism entrepreneurship. The summarised considerations represent a scientific contribution to the new theory of problem solving and innovations in tourism entrepreneurship.

Keywords: Living Lab; innovations; tourism and hospitality; brainstorming; brainwriting (search for similar items in EconPapers)
JEL-codes: I25 O3 Z32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:zna:indecs:v:18:y:2020:i:2:p:258-270

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