Interdisciplinary Approach to Winepreferences: Case of North Croatia

Dijana Vukovic, Damira Tkalec () and Antonija Ivancic
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Dijana Vukovic: University North, Varaždin, Croatia
Damira Tkalec: Medimurje University of Applied Sciences, Cakovec, Croatia
Antonija Ivancic: Medimurje University of Applied Sciences, Cakovec, Croatia

Interdisciplinary Description of Complex Systems - scientific journal, 2023, vol. 21, issue 5, 495-513

Abstract: The wine market in the world is well developed, and the countries at the very top of production are making great efforts to maintain their leading position. Traditional cultures and autochthonous sorts are especially valued, and many tourists are willing to pay well for this uniqueness and quality, which is why wine tourism has been developing more and more in the last 20 years. Thus, the consumption of wine is combined with the gastronomy, hospitality, viticulture and nature of an area and thus creates a certain harmony. This article aims to investigate the preferences of wine consumers in the area of North Croatia. Due to the complexity of human behavior, consumer preferences have an interdisciplinary dimension which must are considered in this article. Research results show the profile and preferences of wine consumers in North Croatia. Both of the research propositions are confirmed with the chi-square test. The article briefly presents the history and development of wine production, the main characteristics of wine consumers and wine consumption. It analyses the import and export of wine to the Croatian market. Also, the current state and trends of the wine market worldwide and in Croatia are described. Results are relevant for the providers of tourism services in North Croatia.

Keywords: wine market analysis; wine consumers; wine preferences; North Croatia wine consumer preferences (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2023
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