Digital Transformation of Croatian Newspapers: Analyzing Evolving Perspectives of Readers over a Five-Year Period

Marin Galic (), Boris Beck and Mislav Ante Omazic
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Marin Galic: University of Zagreb, Faculty of Political Sciences, Zagreb, Croatia
Boris Beck: University of Zagreb, Faculty of Political Sciences, Zagreb, Croatia
Mislav Ante Omazic: University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia

Interdisciplinary Description of Complex Systems - scientific journal, 2023, vol. 21, issue 6, 573-593

Abstract: The digital transformation has revolutionized the media industry, reshaping the way news is consumed and challenging the dominance of traditional printed publications. As technology continues to advance at an unprecedented pace, it is crucial to examine the evolving landscape of news publishing and understand the preferences and behaviors of readers in the context of digital and printed newspaper formats. This research article presents a comparative analysis of reader opinions on a significant Croatian e-publication over a five-year period, aiming to explore the impact of digital transformation on readers` perceptions, engagement, and preferences between online and traditional printed content. By delving into the advantages, challenges, and trends associated with e-publications and printed editions, this study provides valuable insights into the dynamic relationship between readers and news publications in the digital era.

Keywords: digital transformation; e-publication; newspaper; printed; readers (search for similar items in EconPapers)
JEL-codes: L82 L86 (search for similar items in EconPapers)
Date: 2023
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