Brands and Branding Geographies

Edited by Andy Pike

in Books from Edward Elgar Publishing

Abstract: Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Keywords: Business and Management; Development Studies; Economics and Finance; Environment; Geography; Social Policy and Sociology; Urban and Regional Studies (search for similar items in EconPapers)
JEL-codes: L8 (search for similar items in EconPapers)
Date: 2011
ISBN: 9781849801591
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Chapters in this book:

Ch 1 Introduction: Brands and Branding Geographies

Andy Pike

Ch 2 Of Places and Brands

Nicolas Papadopoulos

Ch 3 Brands: Boundary Method Objects and Media Space

Celia Lury

Ch 4 Brands in the Making: A Life History Approach

Peter Jackson, Polly Russell and Neil Ward

Ch 5 The Making of Place: Consumers and Place-affiliated Brands

Liz Moor

Ch 6 Sports Equipment: Mixing Performance with Brands – the Role of the Consumers

Atle Hauge

Ch 7 Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria

Ulrich Ermann

Ch 8 Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance Industry

Bodo Kubartz

Ch 9 Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits

Dominic Power and Johan Jansson

Ch 10 The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales

Ngai-Ling Sum

Ch 11 Branding Hoxton: Cultural Landscapes of Post-industrial London

Andrew Harris

Ch 12 Branding Provincial Cities: The Politics of Inclusion, Strategy and Commitment

Anette Therkelsen and Henrik Halkier

Ch 13 Design Activism Meets Place-branding: Reconfiguring Urban Representation and Everyday Practice

Guy Julier

Ch 14 Place Branding and Cooperation: Can a Network of Places be a Brand?

Cecilia Pasquinelli

Ch 15 Branding a Roman Frontier in the Twenty-first Century

Gary Warnaby, David Bennison and Dominic Medway

Ch 16 Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding

Nick Lewis

Ch 17 Beyond the Nation Brand: The Role of Image and Identity in International Relations

Simon Anholt

Ch 18 Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding

Adam Arvidsson

Ch 19 Conclusions: Brands and Branding Geographies

Andy Pike

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